Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
It starts with a little scamp in a flat cap purchasing a loaf of bread from a bakers. A near miss with a horse drawn cart and a healthy dose of sepia tells us we’re somewhere in Victorian England, and a midland dialect is thrown in to make us feel all warm inside. As the boy dashes home through the cobbled...
The 2010 football World Cup in South Africa is just over a year away and it is reaching the time that brands traditionally panic. How do they reach their target audiences during one of the world’s most high-profile sporting events? Is it too late? How much will it cost? Even at troubled economic times...
A lot of people have had a good laugh at the name of the agency that WPP Group set up to handle its global Dell account, but some joker has taken it a step further with a spoof website Enfartico, which is amusingly close to the original. WPP is reported to have gone through a string of names before settling...
