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True or False: Ad Agencies CAN'T think outside the Barb box . . .

I run some very niche TV shows on a minority satellite TV channel, and getting the right kind of advertising and sponsorship has always been an issue. I had a really interesting session last week with a very experienced, knowledgable and smart ad media man, who was kind enough to give me an hour of his...
Posted to Comment Central (Weblog) by Chris Gosling on 10 Oct 2009

Re: Agencies cull grad intake in recession

Interestingly enough though, I've seen more and more websites appearing on the web by big brands, specifically catered towards providing info for graduates who want a career, especially in the retail sector.
Posted to Advertising Forum (Forum) by Ross Bourne on 25 Sep 2009

Think outside the agency

If you, like me, are one of the many recent redundant casualties of the advertising industry downturn, you may be finding yourself running out of things to do to find work. Although there is never an end to the amount of spec work you can produce or the number of times you can hassle your recruitment...
Posted to Comment Central (Weblog) by Pia Chaudhuri on 13 May 2009

For a creative within the advertising industry are DESIGN SKILLS a necessity or an added bonus?

Are design skills needed for a creative, or will a stick man sketch do? Does this differ from larger agencies to smaller agencies? Has the credit crunch effected this?
Posted to Advertising Forum (Forum) by Vicky Harrop on 20 Feb 2009

Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Posted to Advertising Forum (Forum) by Marvin Foster on 07 Feb 2009

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