As some in the advertising industry pack their ice bucket and Bollinger and head to Cannes International Ad Festival I can't remember a year when going has mattered less. It's like Big Brother this year, but even less important than that. Of course, this year it has become very fashion to rubbish...
That's what PricewaterhouseCoopes says in its 'Outlook for Newspaper Publishing in the Digital Age' report out today. The report looks at how the newspaper industry can face up to the structural challenges that have seen paid for titles lose circulation volume while advertisers have been...
It's the question of the year. Today there is a guy with a funny walk being shot at by Mr T in a 4x4. Before that it was Nike and its Dunkin' ad. Bob Garfield has got so fired up he wrote a letter about it to John Wren. Is it a storm in a tea-cup? Today we are talking about the Mr T Ad who shoots...
For a moment it looked like McCann Erickson had held onto the $400m Wendy's account. Sadly, clearly proving that fast food is really bad for you this was just a sub-editor's error over Advertising Age, which sent out this breaking news at 18:23. Wendy's $400 Million Creative Account Goes...
