Wasn't sure about Aviva's ad series with Paul Whitehouse as a goth and the one as a silver surfer. But loving the new one as a hairdresser. What do others think?
Campaign is reporting today that the number of graduates being hired by Britain's agencies is expected to drop by more than half this year. The industry normally takes on between 500 and 600 college-leavers a year. However, the IPA predicts that figures for 2009 will be around 250. Is the industry...
Desperatley need to find this out soon...please help me lots!!
Hi Andrew I'm from Catch Media Group, a london-based media sales representation company specialising in Australasian media, we are the European representatives for Fairfax Digital, Australasia’s leading news and information portfolio of newspapers and websites including iconic brands such as The...
Has NU knocked the stuffing out of its brand, by rebranding Aviva, so it is now devoid of character and certainly gained no greater personality for the brand by throwing money at what was only ever meant to be a holding company name. (Or was it?) There's a lot to be said for latent warmth for a brand...
Are design skills needed for a creative, or will a stick man sketch do?
Does this differ from larger agencies to smaller agencies?
Has the credit crunch effected this?
I'm trying to get my head around ATL and BTL advertising. I know Above the Line is media which has a mass audience (TV, Print, Radio) and Below the Line is more direct and used when the target is limited and specific (Direct Mail, Sales Promotions). Newspaper ads are considered ATL and a rebate/coupon...
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Hi everyone, having studied Graphic Design as a degree at Salford Uni (hated my last year, had awful tutors - you'll know who I mean if you did that course!) and focusing on Advertising in the last year, I have always wanted to get into it. I managed to get a design job after a year from graduating...
