Wasn't sure about Aviva's ad series with Paul Whitehouse as a goth and the one as a silver surfer. But loving the new one as a hairdresser. What do others think?
Are design skills needed for a creative, or will a stick man sketch do?
Does this differ from larger agencies to smaller agencies?
Has the credit crunch effected this?
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
