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Is art better than advertising?

Rape, HIV and abuse of women are serious subjects. But ActionAid rather than try and shock us (unlike the Banardo’s approach) has found a very engaging way to raise awareness. Not through advertising but art. 2876 women around the world contract HIV every day. A girl in South Africa has a higher chance...
Posted to Arnold on ethical marketing (Weblog) by CHRIS ARNOLD on 23 Jun 2009

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