The Beatles' A Day in the Life finally heralded the death of Virgin Radio and the phoenix-like emergence of Absolute Radio this morning. After a slightly pompous mission statement about what the company thought ‘real music' is, which included the suggestions ‘gigs not photo shoots' and ‘built...
So after months of trying to build up some sort of excitement about Virgin Radio's enforced name change with promises that the new name would only be chosen once all stakeholders had been ‘engaged with', the radio station in association with ad agency Albion has come up with Absolute Radio. In...
