Potty-mouthed Tory toff Dave Cameron caused some mild controversy on Absolute Radio after using two swearwords that are now commonplace in most wokplaces, seminaries aside, and tame to what you'd hear in most schoolyards. Its breakfast DJ, Christian O'Connell, was delighted with Dave's outburst...
I've been quite critical about Absolute Radio in the past as I don't like the name and I can't stand those ads - the last I thought I'd see of Doug was him lying in a pool of blood in Bruges - and Christian O'Connell is in danger of veering into the annoying ‘wacky' side of funny...
Absolute Radio has allegedly shed nearly half a million listeners since changing from Virgin Radio. Aviva is spending even more ditching Norwich Union. Naming is a tricky business. It takes many years to embed a name in the public consciousness so any change is fraught with risk. The Royal Mail got their...
Absolute Radio's programme and operations director Clive Dickens will be testing his international diplomacy skills today, as he tries to explain away listening drops of more than a fifth to his new bosses in India. One of the few surprises in today's radio listening figures for the last quarter...
The Beatles' A Day in the Life finally heralded the death of Virgin Radio and the phoenix-like emergence of Absolute Radio this morning. After a slightly pompous mission statement about what the company thought ‘real music' is, which included the suggestions ‘gigs not photo shoots' and ‘built...
So after months of trying to build up some sort of excitement about Virgin Radio's enforced name change with promises that the new name would only be chosen once all stakeholders had been ‘engaged with', the radio station in association with ad agency Albion has come up with Absolute Radio. In...
Virgin Radio is about to be acquired by the Times of India and relaunched by the Absolue Radio team of Clive Dickens, Donnach O'Driscoll and Adrian Robinson. They've got a tough task ahead of them as the Virgin Radio name is going and they're having to rebrand and relaunch, as well as coping...
