I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
NME, Loaded, Nuts to Ideal Home and Marie Claire publisher IPC Media has said this afternoon that it plans to restructure and cut jobs. Evelyn Webster, CEO of IPC Media said the Time Warner-owned firm would reorganise around three audience groups of men, mass-market women and up-market women as of January...
AOL-owned social networking site Bebo is to suffer as its parents cuts jobs and most strikingly it is freezes production of its groundbreaking web TV drama's, which were once going to be the future. MediaGuardian reports that the social networking site will cut the team behind 'KateModern'...
We've already seen big cuts this year at Conde Nast now it is the turn of IPC Media parent Time Inc, which is set to announce as many as 500 job cuts today. The New York Times reports that the layoffs begun yesterday at Time Inc when 15 to 20 sales and marketing staff were first to hear the bad news...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
Seattle is turning into the busiest hyperlocal market out there with yet another addition as The Seattle Times partners up with a number of local blogs and community sites. According to the blog Techflash, The Seattle Times (the city's sole surviving newspaper) is teaming up with West Seattle Blog...
This must be hyperlocal week. Suddenly there is an avalanche of activity with the latest being that US media firm Fisher Communications is launching 43 sites in Seattle. The regional media player is making a land grab that is likely to be repeated across the states if this week is anything to go by....
Fast Company takes a look at the hyperlocal market that everyone is watching, which some say is a multi-billion dollar future of online, but might not amount to anything much more than a sizeable pile of nickels. The projections say, according to Borrell Associates, that the hyperlocal market could ...
AOL, the former dial-up internet juggernaut, now online content and display advertising somethingortheother, seems to be building a vast Ark - a rescue vessel for the unemployed journalists who were nearly washed away in the floods of the foretold mediapocalypse. The internet company - if can we still...
