Feeling the crunch but want a piece of London 2012 action? Then visit www.benumber1.co.uk The other day while filming a piece for marketingmagazine.co.uk on the London 2012 Olympics a passer by shoved a business card into my hand which offers you the chance to ‘sponsor a British athlete for just £20...
Cadbury is in discussion with 2012 regarding sponsorship of the London Games to which I say ‘great’ – but should tread with caution. Some will no doubt argue that it is an outrage for a confectionary brand to sponsor the Olympics and that children will pester their parents for chocolate… and turn into...
