Search results matching tag 'packaging'

BR Ballot - Should Pret a Manger change its marketing strategy?

255762 — Mon, 02 Nov 2009 15:15:58 GMT

Sandwich chain Pret a Manger is under fire over its food labelling stance for the second time in a week, this time because it labels sandwiches made with chicken shipped in from Brazil as "fresh".

Should it change its marketing strategy to be more honest about where its food comes from? Tell us what you think we will include the results in a weekly BR news story including the best comments from the forums and from Twitter.

[Poll]

Packaging you can eat

209478 — Tue, 29 Sep 2009 08:14:00 GMT

In the cosmetics world, packaging is king. Let’s face it: people wouldn’t buy half the products they do without the lure of the beautiful boxes they come in. Lush, however, has long bucked this trend. They’ve been selling loose, unpackaged soaps and bath bombs for ages, as well as using plain black tubs for their hand-creams and body lotions. It may not be glam but it’s definitely green. (Thanks, Dr. Woo)

As well as improving existing containers so they break down quicker after use, Lush has introduced a new packaging innovation: popcorn. Lush says popcorn works brilliantly as a packaging material. To experiment, they once sent a lightbulb through the post six times, encased in popcorn, and it arrived in one piece every time.

The popcorn is 60% lighter than the shredded paper the company also uses, and takes 10% less energy to transport. Although the energy needed to produce the popcorn equals that used to shred the paper, the popcorn is so clean and effective that there’s no need to wrap the products – which Lush says will save 4.6 million bags a year. And once you've unpacked the box you can pop the popcorn in your compost bin where it will completely break down. If you don't yet have a compost bin, Lush thoughtfully include details on how to get one inside the box. (Sadly, the popcorn isn’t really edible because it absorbs the smell of the products. Although, eating it might be a way to dispose of it if you don’t have a composter.)

The other clever thing about the idea is that it’s maybe the funnest green packaging there is. Which is quite something when being green tends to have so many worthy, un-fun connotations. But were Lush really the first to use popcorn as packaging? Not that surprisingly, no. A Dutch computer firm tried it back in 1990 but it never really caught on. So, will it this time? And are there other green forms of packaging that we're missing out on?

Ref. http://www.guardian.co.uk/environment/ethicallivingblog/2007/aug/06/popcornblog

Colour crafting – too simple to 'own'?

209478 — Tue, 21 Jul 2009 08:35:00 GMT

Bold, modern typography, like Chocolat Factory's packaging, has a super-simple, stripped down approach. But is this its primary flaw? This popular look, if applied without enough of a differentiating element, can end up looking generic. Colour blocking is great for differentiating flavours, but something else has to be going on to create an 'ownable' design.

Below are some examples. Some seem to rely too heavily on colour and don't make their packaging distinctive enough from other brands, while others are doing a better job. Can you tell the difference between the brands well enough? Are the differences memorable enough so you'll know where to go back for your next chocolate fix?

Ref. http://www.thedieline.com/blog/2009/06/branding-with-color.html#more

How can your brand reflect these serious times?

209478 — Fri, 27 Feb 2009 09:27:00 GMT

Think like Greek cosmetic brand, Korres, who are bang-on-trend with their new brand aesthetic.

More and more brands are adapting their packaging design to the new ‘rough luxe’ environment, reducing sparkle in favour of a more austere, serious aesthetic.

Here Korres’ products are starkly labelled with simple fonts and white space, ideal for the new rough luxury consumer.

Korres Natural Products has roots in Athens' first ever homeopathic pharmacy.

Set up in 1996 in order to use its extensive scientific resources to create safe, effective products, the company today offers a complete skin and hair care range including make-up, sun protection products and herbal preparations.

Ref. https://www.lsnglobal.com/seed/view/393

How can you develop a distinctive and iconic brand that’s also capable of continually adapting to the world around it?

209478 — Mon, 23 Feb 2009 10:05:00 GMT

Think like Tel-Aviv agency, Designlab, which has developed a modular packaging format for milk that can change shape and colour according to the weather or the value of the dollar.

(Thanks, Dr Woo.)

http://www.designboom.com/weblog/cat/8/view/5401/dag-designlab-tal-mor-and-shlomi-azulay.html

How can you provide the antidote to today’s ‘anxiety’ megatrend?

209478 — Thu, 05 Feb 2009 11:03:00 GMT

Think like Icelandic cosmetic brand, Skyn. Their product, Antidote, is a lightweight hydrating lotion for chronically stressed skin. It goes on with a cooling burst to decongest, detoxify and stabilize, returning skin to its natural fresh and healthy state. With daily use, skin is fortified and protected from the ravages of stress.

According to Skyn’s manifesto, stress does not discriminate. It's not interested in your age, your ethnicity, your job, your commitments or your needs. It's an equal opportunity epidemic, affecting everyone in this high-octane, 24/7 world. Which is why Skyn, inspired by Iceland's abundant and unspoiled resources, have developed a skincare line specifically formulated to counteract the detrimental effects of chronic stress on skin . . . well, it’s a start anyway.

Re: Should the Government ban logos on cigarette packets?

2304012 — Wed, 14 Jan 2009 15:08:47 GMT

So, as a consumer, I'm meant to ask for a pack of the gold and white ones...? Or a small pack of green tobacco with the gold trim? Ridiculous. Brands could still differentiate themselves with colours.... unless the govt goes whole-hog and imposes plain 'Brown' packaging with an imposed font. Either way he'll need to keep the tobacco companies sweet as he can't afford to lose that revenue stream...

Re: Are you feeling the bite?

672405 — Wed, 16 Jul 2008 11:37:37 GMT

Nope. But then again, as I am promoting a site - Junkk.com - that offers consumers a way to save pennies, pounds and also the planet along with, and marketers a way to reach such a more thrifty and eco-conscious audience for their wares (inc... or... especially their packaging), things look like they might just be starting to pick up:) Now if I can just find some partners to stop me giving it all away to help the old business model along, we'll be golden as well as green.