<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Search results matching tag 'media agencies'</title><link>http://community.brandrepublic.com/search/SearchResults.aspx?o=DateDescending&amp;tag=media+agencies&amp;orTags=0</link><description>Search results matching tag 'media agencies'</description><dc:language>en-US</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>Durden's magnum opus echoes the real world</title><link>http://community.brandrepublic.com/blogs/steve_barretts_blog/archive/2008/06/13/durden-s-magnum-opus-echoes-the-real-world.aspx</link><pubDate>Fri, 13 Jun 2008 08:47:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:21614</guid><dc:creator>1367855</dc:creator><description>&lt;font size="2"&gt;
&lt;p&gt;One of the fun things about reading media legend Jonathan Durden&amp;#39;s first novel is trying to work out which bits are fact and which bits are fiction.&lt;/p&gt;
&lt;p&gt;The same applies to some of the characters in the book, which are often thinly veiled caricatures of people who may or may not exist in the real world.&lt;/p&gt;Durden&amp;#39;s magnum opus, &lt;/font&gt;&lt;i&gt;&lt;font face="Arial" size="2"&gt;Essex, Drugs &amp;amp; Rock&amp;#39;n&amp;#39;Roll&lt;/i&gt;&lt;/font&gt;&lt;font size="2"&gt;, is out at the start of July. The lead character, Mark Cohen, is a 40-year-old advertising executive with &amp;quot;a lifestyle to die for and enough designer trappings to pass any Essex bling audit&amp;quot;. Remind you of anyone? &lt;/font&gt;&lt;/font&gt;&lt;font size="2"&gt;
&lt;p&gt;I have only read the first few chapters so far, but I was particularly taken with another character, called &amp;quot;Derek Peterson&amp;quot;, who is introduced to the reader early in the piece. I couldn&amp;#39;t help thinking this guy might bear some resemblance to a certain well-known agency colleague of Jonathan&amp;#39;s in his days at PHD, but then I read the description of &amp;quot;Derek&amp;quot;:&amp;quot;If Danny DeVito had ever successfully mated with a Bee Gee, Derek would have been the result. Short, fat and bald, he wore white suits and high-neck shirts with vast, brightly coloured lapels. His belt buckle was custom-made and had &amp;#39;Bite Me&amp;#39; inscribed on it in giant gold letters, while his underpants bore the legend &amp;#39;Beware, long vehicle&amp;#39;.&amp;quot;&lt;/p&gt;
&lt;p&gt;Hmm, maybe not. Or maybe it&amp;#39;s a private joke between the two of them. Either way, the book looks like a lot of fun and I will report back with any other interesting echoes of the real media world as I read on.&lt;/p&gt;&lt;/font&gt;</description></item></channel></rss>