Search results matching tag 'kids'

Advertising to Children

2425924 — Mon, 17 Nov 2008 11:00:19 GMT

I was just wondering if anyone feels that it is right to advertise to children and why??

Re: Should children's books have age recommendations?

2364303 — Fri, 22 Aug 2008 15:01:35 GMT

I completely agree with Michael Morpurgo. If a child of 10 receives a book pre-printed with a recommended age range 5-9 it will put them off. We are an independent publishing house and publish the Trepets children's series by C.A.Chance, and while it's aimed at 4-9 essentially, we have people buying the books to encourage their older children to read, particularly those who have reading difficulties. This is essentially because of the books' unique page layout.

This feedback sums it up, I think: "I bought this book for my son," said one mother. "He's 15, he's never read a book, he can't read very well, has lots of problems. But this is the first book he's read and wants the next one. Thank you so much."

I wonder if the boy would have read the book if he'd seen "Ages 4-9" on it? Hmm, probably not!

Like an Enid Blyton title, fantasy and magical story elements can be enjoyed beyond "recommended" reading ages, and it is not our right as publishers, to limit any child's imagination.

It would be a detriment to put ages on books, not only to the publishing and bookselling industry, but most importantly to the children who may feel discouraged from reading books labelled as being suitable for children below their age.

So please, NO!

Are you creative? and understand TV ad's for kids?

2324237 — Thu, 17 Jul 2008 10:20:01 GMT

Hi Guys Thank you for reading my post. I am new to the site so please bare with me. We are a new company called TagEm UK ltd and our range of products are aimed at kids age 6-16yrs, with our core target market being boys and girls 8-13. Tag'Em's products allow kids to "customise their world" with different types of products. Our first products will be shoe lace charms and shoes laces but our range will grow once the products are in store etc. Tag'Em is about fun, individuality, trendy, young, sport, extreme sports and being active. We are looking for people to work with us on the creative side of our TV adverts. We are looking to produce 3 x 10sec adverts. One targeting boys, one for girls, and one for Marvel (yes the spiderman people as we have a license with them) these will be launched on kids channels like Nickelodeon for quarter 1 of 2009. We are in talks with award winning directors to produce the adverts and have kids/teens ready to be in the advert. As we are a new company we are on a very tight budget all rounds and would like to work with people who love the Tag'Em concept etc and are looking to break into this area or just have a great idea they would love to see on TV. For more information please drop me an email daniel.keating@tag-em.co.uk we are happy to speak with people from outside the UK as long as everyone is happy to sign a NDA. Kind Regards ------------------------------------ Daniel Keating Tag’Em UK ltd o: +44 (0) 208 123 7809 mob: +44 (0)7788 740472 e: daniel.keating@tag-em.co.uk skype: Daniel Keating AP4