Search results matching tag 'ideas'

Will there be a day when the Marketing and HR departments in big organisations become one?

2458347 — Fri, 20 Nov 2009 10:07:39 GMT

We're used to seeing job titles like Head of Marketing, Head of HR, Personnel director, Marketing Director, Head of Brand, HR director etc

Will we see it become common in major organisations for job titles and board positions like Director of People and Marketing or Global Head of HR and Marketing, or Director of Brand and People?

What about Global Brand Tribe Director ? or Director of Organisational belief?

New Brand Tribalism has emerged. www.newbrandtribalism.com

Dreaming up ideas

1365368 — Wed, 16 Sep 2009 08:03:00 GMT

Has anyone ever had a great planning / creative idea in their sleep? Surely this must happen more often than not!

Last night I had an advertising idea in my sleep for something we're pitching on and in this dream I kept shouting to myself 'Wake up! Wake up! Write this down, this is genius!'. I woke up this morning having remembered it and burst out laughing. It was not genius at all. It was very random, I'll give it that.

So, I got into work and showed the Head of Advertising my nocturnal creative thought, to which he shook his head and laughed as I'd expected. My planning colleague wasn't so critical and said it was interesting, so it's not all bad, there may be something in my REM-based thinking after all!

I am now thinking of creating an ideas bank for all of our creative and planning thinking that we have when we're asleep, just as an interesting record. I know my planning colleague once rebranded Stockholm in a dream. After all, you never know when genius will strike!

"Lightweight" ideas

1721792 — Wed, 22 Jul 2009 09:58:00 GMT

Following on from my rant about loading and the kind of overblown, overproduced microsites that form the hub of many a digital strategy I tried to think what we could call those ideas that do work. I like the term "lightweight" - an idea that you can understand easily, access quickly and share instantly. More often than not these ideas are executed anywhere other than a microsite, they have been developed on a budget and have to earn their audience through their intrinsic entertainment/functional value.

Josh Spear in Revolution today has a similar take on where agencies and clients need to be putting their budgets. He advocates producing a 100 digital experiences and seeing what flies. To produce even a tenth of that amount would require a complete re-structuring of the agency business model and the client relationship but the theory is good. It's actually a lot lower risk than spending half a million quid on one site no-one sees which will require maintenance and eventually replacement. For the same money a hundred 5k pieces out there will almost certainly touch more people.

Space planning in agencies

2371748 — Thu, 11 Sep 2008 21:47:00 GMT

We're space planning for a brand agency and considering ditching the traditional department seating structure (i.e. no areas for client service, creative and strategy) and mixing everyone up. Is this TOO idealistic or will it actually work? How will it impact the management of teams? Has anyone worked in this environment and what are your thoughts?

Re: Are you feeling the bite?

672405 — Wed, 16 Jul 2008 11:37:37 GMT

Nope. But then again, as I am promoting a site - Junkk.com - that offers consumers a way to save pennies, pounds and also the planet along with, and marketers a way to reach such a more thrifty and eco-conscious audience for their wares (inc... or... especially their packaging), things look like they might just be starting to pick up:) Now if I can just find some partners to stop me giving it all away to help the old business model along, we'll be golden as well as green.