Search results matching tag 'iPhone'

Social networks + smart phones = perfect harmony

2228399 — Wed, 04 Nov 2009 16:02:00 GMT

Did you start using social networks more after buying an iPhone or one of its smart phone rivals? Before I joined the iPhone bandwagon I interacted with Facebook in fits and starts.

However, since being inducted into the iPhone cult, I've become a more active user. It's especially good for uploading photos on the move that you want to share and if you ever find yourself in an office where Facebook is banned (a surprisingly high number of workplaces do) it's great for getting around this inconvenience.

A US-centric report by Openwave has backed up this anecdotal evidence with some stats, in which it found that four of the top 10 mobile domains by page impressions are social networks including Facebook.

Perhaps more surprising though is the absence of Google although this can be explained by most people accessing Google via their tool bar rather than google.com. Given that Twitter's short, quick updates are perfect for mobile users, this trend is only set to grow.

Invasion of the Androids - What the Arrival of Android Means for Mobile Advertising

2619528 — Wed, 28 Oct 2009 16:25:00 GMT

Much mobile advertising news in the last two years or so has been dominated by iPhone and understandably so. Probably more than any other single factor, it's been responsible for marketers and agencies understanding the potential power of the mobile channel for the first time, primarily because they have one themselves. At last, their own personal experience married up with what had been happening on the street for a while.

But iPhone's dominance in the hearts and minds of mobile advertisers might be about to be threatened by a new player in the market - Google's Android.

The iPhone has tight control over their product, from software and hardware design to manufacturing and negotiating distribution. Android has taken a very different approach of developing an Open Source operating system and letting it out into the wild. What that means in practical terms is that they need to persuade other branded phone manufacturers like Motorola or Samsung to integrate their software into a new generation of phones and then allow these partners to control manufacture and distribution. In theory, this approach will enable them to leverage these other giant companies' power and resources to potentially leapfrog other competitors, ranging from iPhone through to Nokia and their Open Source operating system, Symbian. The big disadvantage is that Google pretty much hand over control of the product hardware, meaning that even if their software is Rolls-Royce standard, it still might end up powering a 1975 Ford Cortina. In a market where looks are an important purchase consideration, this could be something of a problem.

What do we know about Android so far? Despite a pretty lacklustre handset range (perhaps we're talking a Mondeo to iPhone's BMW in terms of looks), it's clear that the software is powerful and once cool phones are in production, it's going to have some success. I'm not going to speculate if it's going to be as big as iPhone, but it's already clear that it's going to be an important channel for mobile advertising.

Every month, AdMob (my employer, just to be clear) produces a free Metrics report that we share with anyone who might be interested. You can see the latest copy here, but one of the trends we track is the type of operating systems that we serve our ads in. To be clear about our methodology, we serve about 10 billion ads every month to mobile web publishers and app developers globally. This means that we can't measure market share, but we can track handsets that are used more than they should be, to view mobile web pages and download and use apps. We noticed very early on that iPhone was getting a disproportionate amount of share when measured like this and history is being repeated with Android.

What's also great for mobile advertisers is that Android and iPhone both offer much more creative advertising formats and that their ease of use generally mean more interaction and higher click-through-rates. Consumers are engaging with marketers via the mobile channel in very large numbers and that trend is going to speed up with more Android handsets in the market.

Does the arrival of Andoid complicate things for mobile advertisers? Certainly not if you just want to run ads on the mobile web or in-apps - though inventory in apps might still be a little scarce compared to iPhone. In fact, you wouldn't even notice that Android had been included in your buy, from a purely operational standpoint. The main complication would be if you wish to transfer your iPhone App over the Android platform too - this will require a little adaption by the developer. The numbers of Andoid apps available are still relatively small, certainly compared to the 100,000 iPhone Apps, but then competition to attract downloads is also small, so now might be a good time to make the leap.

Like mobile advertising, Android is here to stay, is going to be growing quickly and will be dominating mobile marketing chatter for a while. Brands who pride themselves on being innovators should be taking a look at it right now.

iPhone – so should you

2419367 — Tue, 20 Oct 2009 16:02:00 GMT

In Saturday’s Guardian, Alan Rusbridger listed the 10 ways in which his life has changed since the last century. It was no great surprise that Google took the top spot. Neither was it a massive surprise that Wikipedia came second – although there is evidence to suggest that this online super power is on the wane. Twitter coming in third place raised a few more eyebrows while Rusbridger was forced to admit that putting Comment Is Free in fourth position was “a plug for the home team”. Perhaps the biggest surprise in the list though was the iPhone coming in a paltry 6th position.

“Can you remember the moment when you first held one?” asked Rusbridger. “The involuntary gasp as you saw what it could do?” While he acknowledges that as a result of the iPhone, “the only limit to what a mobile phone could become is human imagination itself”, it’s something of a surprise that the editor of The Guardian shouldn’t rate the technology higher, given its potential for growing his brand’s digital audience.

As well as offering a serious boost to Apple’s bottom line, the iPhone has revolutionised the way we consume media. IAB research shows that 40 per cent of iPhone users already use the internet on their phones more than on a PC, helping to fuel a spectacular surge in mobile internet usage. What’s more, over one billion iPhone apps have been downloaded worldwide with the average UK user downloading 37 each. According to Comscore, 11.3 million people in the UK use the mobile internet per month, representing a rise of 28 per cent year on year, while some 597,112 people in the UK use applications per month, a 1,724 per cent rise year on year.

This has helped to feed improvements across the board in the mobile market with rapid improvements to handsets and high speed networks, affordable data plans and mass consumer browsing now the norm. As Tim Hussain, head of mobile and video advertising at BSkyB, said at the IAB mobile forum last month, "the world did change with the iPhone".

On Monday, Rusbridger’s paper wrote: “Have you noticed how it’s impossible to read a newspaper these days without coming across a story about an iPhone? It’s as if the very word confers instant coolness and connectedness”. The Guardian concluded that the word “iPhone” had occurred “a whopping” 143 times in national newspapers over the last week. Two things are interesting about this. Firstly, 143 mentions of the word “iPhone” doesn’t actually sound like a lot, and secondly, “coolness” is not the most important reason for talking about the iPhone.

We at the IAB believe that the iPhone – and other smart phones like it – go beyond cool and instead open up hugely useful services for people looking to consume media on the move. It’s as a result of these changes that we’ve decided to revamp our mobile offering in partnership with Incentivated. Our new mobile site is now up and running – why not check it out.

Follow the IAB on Twitter

iPhone Apps - what are best ones out there?

2646379 — Mon, 21 Sep 2009 14:45:00 GMT

There are tens of thousands of iPhone applications out there including some very amusing ones (Puma and stripping models we're thinking of you), some must have ones (come on down Spotify) and some pointless ones (yes Noel Edmonds and Cosmic Ordering we are thinking of you), but what are some of your favourite?

Berlin - Mobile Formats and Where Are Those Meercats?

2619528 — Fri, 18 Sep 2009 12:12:00 GMT

This post is one of a series about the immediate future for mobile, which is based on the speech I gave at the Mobile Marketing Forum in Berlin last week. This one covers formats for mobile advertising and if that sounds a little dry and geeky, bear with me as it's not really and more importantly, could stop you wasting all your budget on your mobile activity.

Before we get onto the waste side of things though, let's remind ourselves that the hot topic in mobile is Apps at the moment. If you were one of the 11 brands speaking in Berlin, you'd have been unusual if your presentation didn't include "..and here's our iPhone App" and that ranged from Coke to BMW to Lufthansa. If you haven't been reading all my posts here, that might sound a little niche, but to put it in perspective, there are over 3 million iPod Touchs and iPhones in the UK, which is about the same addressable market as The Sun these days.

Another debating point among these iMarketers is whether Apps are here to stay, or if the mobile web will eventually take over. Is it a short term marketing initiative, or will Apps be around for a few years?

I'd argue pretty strongly that they're going to be around a lot longer than other pundits might think. One of the major reasons people like Apps is because of the speed of interaction they offer, which operator networks can't compete with today and won't for some time in the future. So even if next-gen handsets can do everything Apps can, they'll still do it slower. A further reason is that Apps give a sense of "ownership", which is really important, especially for the paid-for ones. Getting people to purchase the rights to say, a game over the mobile web feels completely different to selling them the actual App, even though the outcome is similar from a practical perspective.

At some point (maybe 5 years) Apps might evolve into little more than bookmarks to launch mobile web services, but for the immediate horizon they're here to stay and therefore worth thinking about and perhaps investing marketing dollars.

So what have formats got to do with wasting your investment in mobile? Whether you run ads on the mobile web (very sensible) or within applications (great idea) and the consumer clicks on your ad, you need to think about where they go next - the Landing Page. The Post-Click experience is actually at least as important as your original creative as if the consumer gets there and can't interact, you've just wasted the opportunity to engage altogether, as well as the money you spent on the ad.

There's an awful lot of learning in the post-click activity, so it's worth talking to someone who knows what they're doing before you kick something off. However, one thing is clear to anyone with mobile experience; you need to optimise for mobile and you can't just send them to the same page as your PC activity. At the worse case, the page won't load at all or will partially load - this is when the PC site is built using Flash. Look what happened to this advertiser when they delivered their hard-won potential customer to their PC site.

Not only that, but it's a very poor user experience.

It's not just about Flash though. Compare the Market and the lovable Meercats has been one of the great digital marketing success stories of recent years and you can bet that their PC website represents state-of-the-art direct response, with numerous clear calls to action, depending on why the consumer is there in the first place. This approach just doesn't work in the mobile world.

I saw their ad in an application (not one of ours I hasten to add) a few weeks ago and clicked on it and got this:

Hmmm...what are they expecting me to do now? A mobile landing page needs a clear call-to-action, it needs to be less busy as speeds are slower than broadband and while people will fill in simple forms, this type is going to be far too fiddly. Shouldn't they have included a click-to-call button? After all, I'm on a mobile phone and that's probably the easiest way to get me to give the information they need to get me a quote.

Finally, where are those cuddly meercat characters, which are so central to the brand and marketing proposition. Can you guess? That's right, they should appear in that curiously empty box in the prime real estate at the top and centre. But they're in Flash, so you can't see them. [At the time of writing, the Meercats have been replaced by another, equally un-seeable Flash animation of cars and potential insurance prices.]

OK, it's possible that a determined consumer will be prepared to drill down and interact in this case, but it's not going to be easy and conversion rates are going to suffer.

In fairness to both these advertisers, it's very possible that they don't know that their ad buys include mobile and thus they wouldn't have known about the need to optimise. Some advertising networks simply bundle mobile into their clients' campaigns, but these wasted clicks are still charged for and equally importantly, the consumer's exposure to mobile advertising ends in frustration. Let's hope that this practice ends soon.

In an ideal world, there would be one web for all devices and maybe that'll come true some day. Until that happens though, remember that optimisation for mobile is absolutely key to success in mobile advertising.

Apple getting social with iTunes

2371004 — Wed, 12 Aug 2009 10:25:00 GMT

A new month, and a new salvo of Apple rumours to wade through - this time concerning iTunes, with the web salivating over the prospect of an iTunes/Twitter/Facebook/Last.fm partnership.

Thing is, it ain't gonna happen.

It certainly looks like Apple is planning some sort of social networking integration with iTunes, and soon, but don't expect Twitter or Last.fm to be involved.

Those in the know have probably seen a couple of screengrabs from the purported iTunes 9, which curiously followed rumours that the newest version of Apple's music player would integrated with Twitter, Facebook and Last.fm.

The photos have since been debunked as a hasty Photoshop job, by someone with far too much time on their hands.

But even with photographic evidence, a rumour such as this just doesn't make sense.

The idea is that iTunes would broadcast what songs its users are listening too, to Twitter and Facebook profiles, which would be simply, annoying - especially those among us to keep music playing several hours of the day.

Furthermore, Apple has never been a company to jump on a bandwagon, especially concerning a faddish little microblogging website with major operational issues.

A partnership with Last.fm makes less sense. The two companies work in a similar vein, and Last.fm (as much as I love it) is far from an established brand, Apple would have nothing to gain. Many of the features that makes Last.fm shine, such as it's 'similar artists' tab, are available on iTunes anyways (iLike).

But Facebook. Maybe, just maybe. The two companies established a partnership a while back, by allowing iPhoto users to publish their pictures to their Facebook profiles.

Looking at the big picture, the rumours generally deduce that Apple is planning to push a social networking strategy through its iTunes platform, even though the details might have been mixed up.

Digging deeper into the rumour pile, it appears Apple is preparing to launch some sort of social media app, whether for iTunes, its OS desktop, or the iPhone, that would consolidate various streams into one juicy platform.

Sound suspiciously like FriendFeed - rather a FriendFeed killer, which gives this rumour (some) legs and puts some more weight behind the companies surprise sell-out to Facebook this week.

Better late than never, it looks like Apple is ready to embrace social networking, but likely on its own terms - a sort of "social media browser", which would allow users to search and share content with their friends.

Perhaps this will be part of Apple's plans to 'reinvent' the digital album, by including loads of additional content with iTunes purchases.

Apple rumours, as per usual, are common and vague, but this one is keeping an eye on. Speaking of which, where's my iTablet?

The N97, the ultimate Symbian smartphone or Nokia's big joke?

2085942 — Wed, 12 Aug 2009 08:15:00 GMT

I have to admit that I was in a state of giddy anticipation when I got home to find that the courier had delivered a shiny new Nokia N97: It came in a under-stated black box which resembled a treat from a Regent Street boutique. It was a pleasure to unbox, as I appreciated the way it feels comfortable in my hands.

The N97 is a radical new design, somewhere between a classic touch-screen like the iPhone and a keyboard-phone like the Blackberry. The whole device slides open with a very satisfying swing that just exudes quality engineering revealing an easy to use QUERTY thumb-pad and a joystick for people who do not enjoy using touch-screens. Other bloggers have complained about the angle of the slide: The screen is at approximately thirty degrees to the key-pad, and it's impossible to push it flat. I never found that to be a problem because the shape of the phone when opened out makes it very easy to hold securely while typing and walking.

I agree with Susy Weaser when she says that the test of a good gadget is that you should not need to read the manual. It does not take me long to download the Facebook and Twitter application.

However, it takes me ages to find out how to change the basics: date and time, profiles, personalisation. I found the structure of the configuration application very confusing: It took half an hour to connect to one of the many WiFi access points in the house and even more time to download the Google Apps.

Nokia are pushing their "Ovi Store" as the one-stop shop for all applications, however I found that I couldn't find the applications I wanted. The search did not seem to work at all.

In all I think I must have spent about twelve hours customising and tweaking the phone's apps and settings before I had something which seemed vaguely right.

Speaking of customisations - the phone seemed to want to do it's own thing: For example even though I set up my own Google Mail application and then the "Mail for Exchange" client (which can be used to connect to Google's calendar and tasks) it still insisted on forcing me to set up Nokia's own mail software each time I powered on the phone. Even after I relented and signed up for "Ovi Mail" it still wanted me to set up the mail service every time I switched the phone on, which happened rather a lot given the phone's tendency to crash in the middle of whatever I happened to be doing.

And on the subject of reliability: The Symbian platform is known for it's dependable full-featured phones. I've been using Nokia's S60 phones for more than three years. Unfortunately somebody in Nokia's testing department must have been on holiday when they were preparing this for release: Even after upgrading all the software to the latest version this phone crashed two or three times per day. It usually happened at the least appropriate time, such as when I was talking on the phone.

The most annoying bug was a quirk on the key-lock: If left un-used for a minute the device automatically locks it's keyboard to prevent accidental dialling. You are supposed to be able to unlock it by simply flicking the keylock switch on the side, however from time to time it would decide to ignore this. Other than removing the battery to hard-reset the phone I could find no way to get back in control of the device. Given that this happened two or three times a week I'm astonished that Nokia's quality-control people did not spot this problem.

Finally, my biggest gripe is the screen itself: It looks just like any other mobile phone touch-screen however unless you push it quite hard nothing happens. I found it required quite a bit of pressure to make it work, and then given the force you have to use it becomes very imprecise so I often found myself pressing the wrong button by mistake. The N97's touch-screen is really quite clumsy. It's got no multi-touch and Nokia cheekily bundle a little stylus with the phone - suggesting that Nokia are well aware that this touch-screen is not intended for touching.

The iPhone has already set the standard for a touch-screen. Everybody knows how well the iPhone works - you can touch it with one or two fingers. You can manipulate images on screen with easy to learn gestures. You do not need a stylus or any special accessory to use it. Like most modern touch-screens the iPhone, HTC Magic, Palm Pre and pretty much everybody else uses a "capacitive" screen which can sense the presence of your fingertips without the need to push. The N97 uses an older generation of screen known as "Resistive" - it's the same kind of screen that you find on a Nintendo DS. This cheaper sort of screen relies on actual pressure in order to register input.

Please do not mistake me for an Apple fan, it's just that I recognise that they got it right whereas Nokia got it wrong. And that's a real shame because the screen was supposed to be the biggest selling point of this new machine. I cannot think why Nokia decided to go 2nd best for the phone's main feature.

The N97 is packed with features, cool things like a built in FM transmitter, the best mobile-camera on the market, and an email application that easily rival's Blackberry's flagship. On paper this looks like the best phone ever made however silly design mistakes frequent annoying bugs makes me reluctant to recommend this product. Other than the screen (which a great many people will not find a problem), all of the phone's problems are to do with it's software so in theory Nokia could release an update which corrects all of the phone's faults. Rumor has it that they will be releasing a refreshed version of the N97 with an improved screen (but without the joypad) - I hope that Nokia can pull it off second time around.

Finally, it's been said that the N97 is one of the most eccentric products that Nokia have ever made: The week before I had to give it back they sent me an even more bizarre product to review. It's supposed to be an "anti-theft" device for the N97. You clip your state of the art Nokia into what looks like an early 1980's phone and then run an application which is intended to make the N97's screen look exactly like an old-fashion phone keypad.

The end result is that your N97 is made to look like something that Cybill Shepherd in Moonlighting might have used. My kids love it. It shows that even if they did not get the N97 completely right, Nokia has a sense of humour.

Mobile Rescues Traditional Publishers

2619528 — Wed, 12 Aug 2009 06:43:00 GMT

The big story of last week was News Corporation's eye-watering losses, although much of the subsequent ongoing chatter and debate was about the remark Rupert Murdoch made about New Corp's intention to start charging for content. He's been accused of anything from wishful-thinking, right through to "highly astute" and if he reads about himself (I suspect he doesn't), he must have a conflicted self-image right now.

Of course, what Mr Murdoch didn't say is how he's going to start charging for content - who knows if even they have that answer right now? But simply sticking everything behind a pay-wall is unlikely to work for lots of reasons - the most compelling being that it hasn't worked that way for anyone else, apart from a few highly specialised publishers with (fairly) exclusive and valuable news.

However, mobile could provide part of the solution for beleaguered publishers and if I were working for News Corp, that's where I would be focusing my efforts on. In time, it could actually be the whole solution if you buy the argument that we're on the cusp of the Post-PC era. I don't really want to go down that rabbit hole right now, but many, many more of us will be accessing News Corp's content via mobiles in 5 year's time than those quaint and quirky PC things that are stuck to desks or laptops that we have to lug around.

There's several interesting models that might help. The FT's iPhone App is a very slick combination of content presentation and marketing. It's pretty well known so I won't go into it here, but it provides a very clever upgrade path from free to full subscription, as people get addicted to the service.

The FT however misses a trick in offering upgrades - though in fairness it has to be missed at this stage as there isn't an alternative. To upgrade, the consumer needs to visit the website and input credit card details. If I'm on my mobile, this is a poor user experience and complicated to complete. In fact, I'd be willing to bet most people trying to subscribe from the App drop out of the purchase process. However, all iPhone users have access to a latent billing system via their iTunes account, which could easily be used to debit micropayments or subscriptions with the simple completion of their iTunes password.

Obviously, Apple has to introduce this billing model and be prepared to share revenues at a reasonable commission - somewhere nearer to that charged by a credit card company than a mobile operator (around 50%). But the opportunity is there to introduce a universal, scalable, painless, easy-to-use micropayment service that has been the missing piece of the jigsaw needed to monetise content online. It's still missing via your PC, but it's so nearly available on your mobile and that's one reason why mobile holds out so much promise.

Micropayments via an App may indeed work for some content in some of the News Corp portfolio, but more general news will still be offered free by rivals - if only by the BBC. At that point, a different strategy will be needed and innovative solutions are required. One such example is NearbyNow, a Silicon Valley based startup, who have been successfully working with several magazine publishers.

The idea is to move publishers further up the value chain by changing them from companies that are paid for taking advertising, to also allowing them a cut of the sales that their ads and articles generate. They do this by taking products featured in their (iPhone App) Magazine and telling people where their nearest stockist is located, as well as allowing them to buy online there and then.

This hybrid model offers publishers a potential to solve the real problem, which is how to maintain profitability in the digital era, not how they apply an outdated business model of directly charging consumers for content. It's not the silver bullet the industry needs, but it does offer a clue as to how publishing needs to evolve through innovation, not by trying to stuff the spitting and scratching content cat back into the old and ripped paid-for bag.

Direct Response Creatives

2605981 — Thu, 16 Jul 2009 03:36:47 GMT

Hi Guys,

Just thought i'd pick your brains about 'what makes a good DR creative'. I'm currently doing some research which would be interesting to share with you, but i'm looking for any opinions and ideas or research you have on 'good DR creatives'.

From things like the creative call to action, to the ad format size, does anyone know how cultural and regional differences affect the approach to display advertising? How about colour? Is it true that you should always optimize your ad from left to right to go with eye-tracking? How important is the strength of the brand in generating a DR response?

I thnk this is all information we need to consider so it'd be great if anyone has something to share.

Feel free to follow me on Twitter (chrisyew)

Cheers,

Chris

Digital Britain Report Will Make PR Sector Think More Digital

2292853 — Thu, 18 Jun 2009 13:53:00 GMT

With the release of the government's Digital Britain report this week, it comes at a timely juncture in the industry of public relations, where new technology tools are increasingly being used for communications campaigns, far more than in past years. While the main highlights of the report address infrastructure needs, improving digital access for all and controversial funding decisions for media resources such as the BBC and Channel 4, the ensuing discussions of the report have put digital on the intellectual radar for all, including those crafting PR strategy in what is more and more a fractured, niche-driven digital media landscape.

Previously, and still today, traditional PR professionals, and clients, have been reluctant to include digital media in their outreach strategy, among some excuses being:

Our clients don't care about blogs, they only want to be in the Financial Times.
We don't have the budget or time to manage online outreach, as well as traditional media outreach.
Why should we care about what someone says in a forum or a tweet about our brand?

Now, partly by force as a result of high profile cases such as Amazon experienced with bloggers and Twitter, or Domino's experienced with employees posting inappropriate YouTube videos, partly because of recessionary budget restraints on PR budgets, and partly because it seems that the tipping point of mainstream involvement in social networking has been reached (Oprah Winfrey is on Twitter!), it seems digital has snowballed into a force that must be reckoned with -- like it or not.

The government's Digital Britain report addresses many issues, and its recommendations are controversially being debated among many industries, but one of the key things it does is further force digital into the forefront of public attention and gives it a new level of credibility among businesses who may have previously scoffed at the online world.

For many years now I've been an advocate of using digital media for communications outreach and have advised many clients in how to incorporate new technology tools into campaigns, often being met with a mix of disbelief as to if it would be a worthwhile investment, and general befuddled ness as to what I've been talking about. It seems the whole wide world is now turning new attention to using digital media, and this, I think, is exciting and positive both for people and bussinesses.

While many of us who can be classified as early adopters of the digital age are already well established or have even moved onto the next new thing with tools like Audioboo for the iPhone, FriendFeed, Su.PR and the coming soon Google Wave, we've all got to remember that there are millions of newbies from all walks of business and humanity that are just testing out the tools of the online world, with a bit of intimidation and fear.

It is is up to us, who are deeply online, to welcome, to teach and to help newocmers navigate this territory. It may be your family members, your co-workers or even your boss, who have basic questions, and if the government is going to see any success from its Digital Britain report, it is up to everyone who is already active online to be friendly mentors and teachers in helping the rest of the world catch-up with digital life. Yesterday, after reading over the report, it seemed to be a 200+ page document stating a lot of the obvious. However, these last few weeks, I've got more and more people both professionally and personally asking me questions about the basics of how to use Twitter, how to write a blog, how to manage the weird professional/personal world of Facebook, and what might seem obvious to some, just isn't to most.

Recently I've also joined the ranks of being a trainer with Pinnacle PR, a company providing all levels of communications training. My role is instructing a course in PR 2.0, providing a comprehensive look at the many multimedia digital media tools available online, and giving real-life workshops in how to construct campaigns with the tools. With the release of Digital Britain this week, I'm seeing more of the increasing importance digital is playing for business, and, based on training and conversations with people, understanding more that it is still, in fact "new" media for most people.

If you are in PR, and would like to increase your skills of PR 2.0, or other offerings from Pinnacle PR (including traditional courses of media training, media relations, crisis communications, strategic campaign planning and more) sign up for a course, and get a 10% discount up until the end of July. Pinnacle PR has offices in London, Brussels, Dubai and a newly opened training centre in Bahrain, where experienced instructors both from the media and public relations sectors provide junior up through senior level executive courses and instruction.

Training for the digital future,

-Lisa