Metallica get another kick in the blogs

2182355 — Thu, 12 Jun 2008 16:25:00 GMT

You would think that Metallica would have learned their lesson. Take on the internet, and you will lose.

Having previously had their goatees burned when they waged war against peer-to-peer downloading sites, which ultimately lead to them achieving nothing other than being seen more as dinosaurs of rock rather than the monsters they had been, the poor, sensitive souls appear to have unwittingly landed themselves in hot water again.

The band has been forced to issue a statement on its website attempting to calm many thousands of angry young fans, who have been voicing their disbelief that Metallica representatives Q Prime attempted to have early reviews raving about their new album removed from music blogs, posted following an invite-only listening session of a yet-to-be-released album last week.

"Our response was "WHY?!!! Why take down mostly positive reviews of the new material and prevent people from getting psyched about the next record. . . that makes no sense to us!"" (sic) reads Metallica's post.

Why indeed? Surely a band as sensitive to customer care as Metallica have had to become can't have such misguided PRs that they thought that a discrete phone call to a web editor would go uncontested?

If a previously wounded blogosphere is talking you up, for God's sake don't shove a stick through the bars and poke it.

Related Links

http://metallica.com/index.asp?item=600942

http://www.thequietus.com/2008/06/metallica-and-reviews-for-all/

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Metallica get another kick in the blogs