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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Search results matching tags 'digital' and 'digital media'</title><link>http://community.brandrepublic.com/search/SearchResults.aspx?o=DateDescending&amp;tag=digital,digital+media&amp;orTags=0</link><description>Search results matching tags 'digital' and 'digital media'</description><dc:language>en-US</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>iTunes kiosks coming to an airport near you?</title><link>http://community.brandrepublic.com/blogs/gordons_republic/archive/2009/05/11/itunes-kiosks-coming-to-an-airport-near-you.aspx</link><pubDate>Mon, 11 May 2009 13:29:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:49982</guid><dc:creator>255762</dc:creator><description>&lt;a href="http://www.appleinsider.com/articles/09/05/07/apple_proposes_itunes_kiosks_for_movie_downloads_on_the_go.html" target="_blank"&gt;A patent filing uncovered by industry blog AppleInsider&lt;/a&gt;
shows that Apple has plans to develop a series of wireless iTunes &amp;#39;kiosks&amp;#39; or
download hubs where users can load content on their iPods before travelling.


&lt;p&gt;The 19-page patent, filed in November 2007, reveals that
Apple wants to develop an iTunes Store distribution hub, that could potentially
set up shop in airports and train terminals, and would allow wireless downloads
of music, films or television programmes for commuters.&lt;/p&gt;


&lt;p&gt;The kiosks would be able to detect an iPod in the immediate
vicinity, allowing users to download content without wires or cords, even in
areas without wireless internet access.&lt;/p&gt;

&lt;p&gt;The wireless component would mean that users could purchase content without
having incur roaming charges on their devices while waiting for downloads to
complete.&lt;/p&gt;

&lt;p&gt;Apple said in the patent that the kiosks would be useful for travellers who
wish to load their iPods, iPhones or other handheld devices before boarding a
flight, ship or train.&lt;/p&gt;


&lt;p&gt;The notoriously secretive Apple has not previously mentioned
the iTunes kiosks, but it would undoubtedly prove to be a lucrative source of
revenue, especially with the right branding and selective location. Hopefully
this is one that doesn&amp;#39;t get swept under the Apple rug.&lt;/p&gt;


		                        
	                        </description></item><item><title>iTunes kiosks coming to an airport near you?</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/05/11/itunes-kiosks-coming-to-an-airport-near-you.aspx</link><pubDate>Mon, 11 May 2009 13:25:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:44199</guid><dc:creator>2371004</dc:creator><description>

 
 
 
&lt;a href="http://www.appleinsider.com/articles/09/05/07/apple_proposes_itunes_kiosks_for_movie_downloads_on_the_go.html" target="_blank"&gt;A patent filing uncovered by industry blog AppleInsider&lt;/a&gt;
shows that Apple has plans to develop a series of wireless iTunes &amp;#39;kiosks&amp;#39; or
download hubs where users can load content on their iPods before travelling.

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The 19-page patent, filed in November 2007, reveals that
Apple wants to develop an iTunes Store distribution hub, that could potentially
set up shop in airports and train terminals, and would allow wireless downloads
of music, films or television programmes for commuters.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The kiosks would be able to detect an iPod in the immediate
vicinity, allowing users to download content without wires or cords, even in
areas without wireless internet access.&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
The wireless component would mean that users could purchase content without
having incur roaming charges on their devices while waiting for downloads to
complete.&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
Apple said in the patent that the kiosks would be useful for travellers who
wish to load their iPods, iPhones or other handheld devices before boarding a
flight, ship or train.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The notoriously secretive Apple has not previously mentioned
the iTunes kiosks, but it would undoubtedly prove to be a lucrative source of
revenue, especially with the right branding and selective location. Hopefully
this is one that doesn&amp;#39;t get swept under the Apple rug.&lt;/p&gt;


</description></item><item><title>Caught redhanded - BBC, Guardian sourcing Wikipedia</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/05/06/caught-redhanded-bbc-guardian-sourcing-wikipedia.aspx</link><pubDate>Wed, 06 May 2009 14:09:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:43829</guid><dc:creator>2371004</dc:creator><description>&lt;p&gt;

 

A little over a month ago, &lt;a href="http://www.economist.com/obituary/displaystory.cfm?story_id=13482690" target="_blank"&gt;the French composer Maurice Jarre
died&lt;/a&gt;. Ashes to ashes, etc., but emerging from his death comes a tale not of
our frail humanity, but rather a sprawling yarn revealing the impact of the
internet, globalisation, Wikipedia and it&amp;#39;s role in journalism.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Yawn. But bear with me, it&amp;#39;s a morbid and perverse anecdote
almost too good to be true.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It starts with Shane Fitzgerald, a 22-year-old sociology
student at the University College Dublin, and apparent average bloke, who on
the evening of Jarre&amp;#39;s unfortunate end, mere hours after his death was
announced, took it upon himself to edit the composer details on Wikipedia. All
in the name of research.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;As news outlets came round and began their
regulatory obituary routine, it soon became clear that many journalists,
including those from the BBC, Guardian and Independent, were citing Jarre&amp;#39;s
Wikipedia page to supplement their articles.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;As far as I know, a major faux pas, but who can be sure
these days.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Fitzgerald had edited the page to include a benevolent,
serendipitous quote from the music man, which read: &amp;quot;One could say my life
itself has been one long soundtrack. Music was my life, music brought me to
life, and music is how I will be remembered long after I leave this life. When
I die there will be a final waltz playing in my head, that only I can
hear.&amp;quot;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The quote was included in several of Jarre&amp;#39;s obituaries, &lt;a href="http://www.guardian.co.uk/theguardian/2009/apr/29/corrections-clarifications" target="_blank"&gt;the
Guardian even electing to open with it&lt;/a&gt;, before the hoax was made public many
days after the fact.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Wikipedia initially removed the quote because it gave no
attribution, but thanks to Fitzgerald&amp;#39;s perseverance, it remained on the site
for more than 24 hours. &lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The offending publications eventually redacted and
retracted, but the damage was done. &lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Fitzgerald claims his actions were based in research,
despite his reluctance to defile a dead mans legacy, and wanted to show that -
with startling clarity - Wikipedia was a primary source for many of the
world&amp;#39;s elite journalists.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;In defence of those scribes that were caught redhanded, it&amp;#39;s
probably a result of our, as in we, a culture, yearning for an ever-churning
24-hour news cycle. Sprinkled with a hint of laziness.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I won&amp;#39;t be enticed to say anything along the lines of, &amp;#39;no
wonder print is dead&amp;#39;, so please hand me my 56-inch Kindle so I can help bail
these yobs out.&lt;/p&gt;


&amp;nbsp;</description></item><item><title>Conde Nast cut jobs at Ars Technica (and Wired?)</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/04/02/conde-nast-cut-jobs-at-ars-technica-and-wired.aspx</link><pubDate>Thu, 02 Apr 2009 13:49:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:41518</guid><dc:creator>2371004</dc:creator><description>&lt;p&gt;Ouch, this one hits a little close to home. Reporting media
redundancies is becoming a wearisome task, one has to ask where the bottom is?
However, news out of the US that the excellent digital website &lt;a href="http://arstechnica.com/" target="_blank"&gt;Ars Technica&lt;/a&gt; is
slashing nearly 50% of its staff is like pouring scalding lemon juice on a
salty, open wound.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Part of the media empire that is Conde Nast, which is
seriously, seriously in trouble, ad revenue down 30% in Q1 &amp;#39;09 and seemingly
cutting staff every other day (folding its hip-hop rag King just yesterday),
Ars Technica appeared to be immune from such shenanigans, simply for the high
quality of its content.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Seven of Ars Technica&amp;#39;s 17 staff were sent packing
yesterday, unfortunately not a cruel April Fool&amp;#39;s day joke, but a harsh
reminder that the digital media&amp;#39;s crooks and crannies are as open for
perversion as those poor saps still working in print.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The layoffs were buffered with an unknown number of cuts
from Wired&amp;#39;s digital team too, although rumours say the &lt;a href="http://community.brandrepublic.com/controlpanel/blogs/www.wired.com" target="_blank"&gt;Wired.com&lt;/a&gt; layoffs were
limited to about three.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Is quality not enough anymore? Surely the cuts will have a
dramatic effect on the website&amp;#39;s editorial output, and what does it say for the
highly anticipated launch of Wired UK when they are shuddering employees
stateside?&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Conde Nast&amp;#39;s digital arm, CondeNet, purchased Ars Technica
for $25m last May and merged it with its Wired digital business, which also
included popular aggregator website &lt;a href="http://community.brandrepublic.com/controlpanel/blogs/www.reddit.com" target="_blank"&gt;Reddit&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
Seemed like a decisive move for Conde at the time, for in 2008 Ars Technica was
pulling in about 4m unique visitors every month.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It&amp;#39;s assumed the acquisition resulted in some sort of
redundant titles, and Conde Nast made its intentions clear in January that it
was planning to drastically streamline its digital business, even consolidating
the long-standing CondeNet, which had impressively remained independent since
its launch in 1996.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The new entity, Conde Nast Digital, had an impressive roster
and over 50m unique users, but represented an unproportionately small amount of
big brother&amp;#39;s revenue, less than 5%.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It appear Conde Nast was intent on &amp;#39;waiting-out&amp;#39; the
recession before making any drastic cost cutting measures... well the wait is
over.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;And it&amp;#39;s a damn shame, because Ars Technica is a quality
publication, and as Conde Nast makes it&amp;#39;s moves, it&amp;#39;s now us in the digital
community who play the waiting game, to see how badly staff cuts like these
effect editorial content.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Sound the bugle, is that Taps I hear lilting along the warm
Spring air?&lt;/p&gt;&amp;nbsp;


&lt;a href="http://www.twitter.com/danleahul"&gt;Follow me on Twitter&lt;/a&gt;</description></item><item><title>Chinwag: The economics of Free</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/03/31/chinwag-the-economics-of-free.aspx</link><pubDate>Tue, 31 Mar 2009 12:00:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:41255</guid><dc:creator>2371004</dc:creator><description>&lt;p&gt;The emergence and abundance of free content online over the past number of years has had a profound affect on the way many of us conduct our lives and indeed the way businesses conduct their business.&lt;br /&gt;&lt;br /&gt;Whether email, newspapers, Skype, Wikipedia, Spotify, etc., how come we&amp;#39;re so deserving of all these free services when we were absolutely willing to pay for the same (similar) right less than a decade ago?&lt;br /&gt;&lt;br /&gt;And how free is free? Is it sustainable? Must companies now monetise or die? Or risk asking Generation Free to pay for content?&lt;br /&gt;&lt;br /&gt;These were some of questions being tossed around the basement in a slick-Soho bar last night at the UK&amp;#39;s Trade &amp;amp; Investment Chinwag discussion, cleverly titled Freeconomics.&lt;br /&gt;&lt;br /&gt;A panel consisting of Azeem Azhar, managing partner at Open Capital Partners; Victor Keegan, technology columnist at the Guardian; the night&amp;#39;s MC Nic Brisbourne, venture capitalist and partner at DFJ Esprit; Charlie Blake Thomas, commercial director at Huddle; Alan Patrick, consultant at Broadsight and finally Bruce Daisley, representing YouTube.&lt;br /&gt;&lt;br /&gt;On the agenda: free content, and at what cost does success at &amp;quot;free&amp;quot; come with.. &lt;br /&gt;&lt;br /&gt;For example, storage dependant sites such as Flickr, YouTube, Facebook, subsidies from display advertising can not meet the costs of scaling. &lt;br /&gt;&lt;br /&gt;But what are the other options, and what issues do they bring? Why for example do Freemium models (free &amp;#39;basic&amp;#39; and paid &amp;#39;pro&amp;#39;) work for some and not for others (think flickr vs Facebook)? Will we see a return of micropayments?&lt;br /&gt;&lt;br /&gt;Before panic sets in, the panel agrees that a universal micropayment approach seems a bit far off, but would be a possible solution for a number of businesses struggling under the advertising decline, specifically newspapers.&lt;br /&gt;&lt;br /&gt;Victor Keegan said if a micropayment system would have been introduced when the internet was still a nascent luxury, relegated to programmers and D&amp;amp;D enthusiasts, then &amp;quot;we wouldn&amp;#39;t be in this mess&amp;quot;.&lt;br /&gt;&lt;br /&gt;He gives an example of a teenager sending a text-message, they don&amp;#39;t think twice about sending a 50-word text message for 18p, but scoff at the idea of having to pay for a 25,000 word email, simply because the micropayment system has always been there for texting, it is engrained in its structure.&lt;br /&gt;&lt;br /&gt;Today&amp;#39;s generation has grown up with free email, with nearly limitless storage, such as Gmail, which was criticised last month when its servers crashed, rendering the service useless for a number of hours - invoking a strange kind of furore that could only be quelled by reminding users that Google offers the service for free, thus, no reasons to be angry.&lt;br /&gt;&lt;br /&gt;It brings the question whether &amp;#39;free&amp;#39; is really &amp;#39;free&amp;#39;, obviously Google serves targeting advertising to users in exchange for using the service, which brings up the question, who is the service for?&lt;br /&gt;&lt;br /&gt;Charlie Blake Thomas said that Google really isn&amp;#39;t a service for us, the searchers, but actually for advertisers, where it gets its revenue from, we&amp;#39;re just the middlemen, acting as a muse.&lt;br /&gt;&lt;br /&gt;Thomas said that understanding who the end user for your business is critical when deciding at what point will users pay, and how it fits into the overall business.&lt;br /&gt;&lt;br /&gt;Azeem Azhar said that even though Google figured it out, thanks to the proliferation of open source software, we have witnessed the end of big companies making huge profits, such as Microsoft, or Google itself.&lt;br /&gt;&lt;br /&gt;Azhar said: &amp;quot;It&amp;#39;s difficult for people to accept but the granduar of a huge company like Microsoft has been shifting to teenagers coding in their parents basement. It&amp;#39;s not the American dream.&amp;quot;&lt;br /&gt;&lt;br /&gt;Alan Patrick said that open source software, such as Linux, has also shifted the economics to the user, when suddenly companies are forced to upgrade their systems on their own instead of those who created the software. &lt;br /&gt;&lt;br /&gt;The people who have created this free software aren&amp;#39;t getting rich, but they&amp;#39;ve managed to offset costs by shifting the expenses to the user.&lt;br /&gt;&lt;br /&gt;To the dismay of Nic Brisbourne, venture capitalists were given a lot of slag for the current state of affairs, by encouraging digital startups to seek out audiences with loads of free content without having a business models first or ways to monetise traffic.&lt;br /&gt;&lt;br /&gt;But for new start-ups, is it better to have a premium product in which you can charge a few hardcore, loyalists, or free content to the masses at your expense, hoping advertising revenues will pick up.&lt;br /&gt;&lt;br /&gt;A large portion of the evening was dedicated to talk about the newspaper industry, however the panel offered a refreshing view on the plights of print, opposed to what is being espoused in the media itself.&lt;br /&gt;&lt;br /&gt;The introduction of new devices such as the Kindle and the iPhone could be an industry saviour, as paid digital content could translate better on these handhelds better than on a computer screen.&lt;br /&gt;&lt;br /&gt;There is new innovation about, including in Japan where readers pay simply for a newspaper barcode, which allows access to online articles.&lt;br /&gt;&lt;br /&gt;Newspapers are also looking at manufacturing their own proprietary hardware to carry about digital editions of their content.&lt;br /&gt;&lt;br /&gt;The panel predicted that a number of newspapers will make the transistion online, its inevitable, but print will never completely die out.&lt;br /&gt;&lt;br /&gt;Charlie Blake Thomas said that the industry needs to face its &amp;#39;Kodak Moment&amp;#39; when the film company itself realised that the entire industry had shifted digital, and it had to react to stay in the game.&lt;br /&gt;&lt;br /&gt;The panel said that newspapers are afraid to make the first leap because of the readership that could be gained or lost by making a miss-step. They asked for more collaboration between titles, but not mergers, as that would only inhibit innovation, allowing newspapers to wallow in complacency, like they have been doing for the past 20 years.&lt;br /&gt;&lt;br /&gt;&amp;nbsp;

&lt;br /&gt;&lt;/p&gt;</description></item><item><title>Are online publishers just Digital Windsocks?</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/03/26/are-online-publishers-just-digital-windsocks.aspx</link><pubDate>Thu, 26 Mar 2009 11:53:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:40915</guid><dc:creator>2371004</dc:creator><description>&lt;p&gt;We are entering an age where publishers are becoming
&amp;quot;Digital Windsocks&amp;quot;, following the audience and the advertising
revenue, damaging reputations and quality of content quality in the wake.

&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The role of a journalist is evolving to include a greater
understanding of search engine optimisation and interpreting data, but in the
effort to appeal to search engines, is quality journalism suffering?&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Yesterday, an Association of Online Publishers (AOP) forum
brought together an expert panel to examine the editorial impact of SEO and to
look at what the future for news production might be.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Andrew Currah, lecturer for Reuters Institute of Journalism
at Oxford University, and author of &amp;#39;What&amp;#39;s Happening to Our News&amp;#39;, which
examines the changing business of journalism in the digital age, introduced the
concept of a Digital Windsock.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Currah said now there is a focus to accumulate attention
around news to build advertising revenue. Publishers are chasing clicks, but
have no clear sense of how much the digital audience is worth or when digital
revenues will recoup the costs of multimedia integration.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;According to recent trends, most commercial news website
traffic enters through a &amp;quot;side door&amp;quot; of search results and RSS feeds,
leaving the site within a matter of minutes.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;In the UK, 30% of time spent online is on 10 URLs or less,
none of these are commercial news sites.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;During his research Currah found that new forms of reading
are emerging. People now power browse, looking horizontally through titles and
a few lines down the left side of the content, scouring for anything of
interest, before moving on.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;He also found that publishers are now frequently looking
towards experimental methods to take advantage of the user &amp;quot;clickstream&amp;quot;
some even turning to neuroscience to measure the subconscious foundations of
the web user.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Publishers at the Guardian, Al-jazeera and the Times have
recently experimented with an open-source approach to their websites, allowing
the user to control and shape the content they want.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;However, Currah warns of a dark side to the innovation and
the pursuit of clicks, such as what happens to quality when content is shaped
for the digital crowd, will new techniques like SEO lead to softening of the
news agenda and will publishers continue to funnel resources into keywords
instead of newsbreaking content?&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The evidence is already apparent that the news agenda is as
soft as butter. Scanning the &amp;#39;Most Popular/Most Read&amp;#39; story lists from national
news websites, it becomes clear that reader attention is concentrated around
quirky content, clicks can give a good indication of audience interest and
boredom, and the immediacy of clickstream is starting impact editorial decision
making.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Currah predicts that the future will see a division between
the Windsocks and The Anchors; those handful of publishers able to resist lure
of clickstream.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;However, it is certain that navigating the clickstream
whilst maintaining editorial standards will require some sort of economic shelter,
and it&amp;#39;s inevitable that Anchor publishers will provide this by using a mix of
paid-for-content and advertising revenue.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It&amp;#39;s a combination that works, in my opinion, and I don&amp;#39;t
think the Windsock concept is totally lost on the readers themselves. Those
wanting unbiased, quality news content will pay for it if necessary, leaving
the quirkiness and frivolous to those that don&amp;#39;t charge.&lt;/p&gt;


&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description></item><item><title>Is this Twitter's first third-party advertisement?</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/03/24/is-this-twitter-s-first-third-party-advertisment.aspx</link><pubDate>Tue, 24 Mar 2009 11:31:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:40657</guid><dc:creator>2371004</dc:creator><description>&lt;p&gt;Twitter has been &lt;a href="http://blog.twitter.com/2009/03/check-out-exectweets.html" target="_blank"&gt;quietly promoting a new service for the
business class&lt;/a&gt;, known as ExecTweets, a sort of Twitter/LinkedIn mash-up created
by conversational ad agency Federated Media, with a healthy dose of sponsorship
from Microsoft.

&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.exectweets.com/" target="_blank"&gt;ExecTweets&lt;/a&gt; itself doesn&amp;#39;t seem to be anything worth
Tweeting-home about, a worthy service I guess, if you&amp;#39;re interested in
following stuffed-shirts from Coca-Cola, GM, Unilever, etc.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;However, it&amp;#39;s interesting that Twitter co-founder Biz Stone
chose to officially endorse the website on the company blog.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Twitter always appears to be teetering on the edge of being
an enjoyable, clean service, to one bogged down with targeted, obnoxious
advertising.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It seems inevitable, the ads will come, or will they?&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It&amp;#39;s unlikely that Twitter chose to promote ExecTweet&amp;#39;s just
because, especially with super-savvy &lt;a href="http://www.federatedmedia.net/about/index" target="_blank"&gt;John Battelle&lt;/a&gt; at the helm of &lt;a href="http://www.federatedmedia.net/" target="_blank"&gt;Federated
Media&lt;/a&gt;, whose advertising network includes a couple of sites you might of heard
of, say the insanely popular BoingBoing, or TechCrunch.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://battellemedia.com/archives/004879.php" target="_blank"&gt;On Battelle&amp;#39;s official blog&lt;/a&gt;, he noted that: &amp;quot;Federated
Media felt that Twitter should share some of the revenue associated with
ExecTweets since this project is made possible using their open platform.&amp;quot;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;So a little cash goes Twitter&amp;#39;s way and ExecTweet&amp;#39;s gets a
mention on the company blog and a small display ad on users&amp;#39; homepages, easypeasy. It&amp;#39;s not clear how much money Federated Media is offering Twitter, but I doubt that&amp;#39;s important.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;The small display ads, which popped up on homepages a couple of weeks ago to promote Twitter&amp;#39;s in-house services, such as it&amp;#39;s new search function, will also advertise a couple of different platforms, including Tweetie, an iPhone client and the self-explanatory Twittervision, although it has been made clear that Tweetie will not be offering revenue to Twitter, rather, Twitter approached Tweetie because it genuinely found it to be a useful application. Fair enough.&lt;br /&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Is this as close as Twitter will come to full-fledged
advertising? Quiet promotions billed as &amp;quot;interesting
topical experiences&amp;quot;?&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;That&amp;#39;s fine with me.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;A while back &lt;a href="http://www.brandrepublic.com/News/887110/Ads-coming-Twitter-Adjix-platform/?DCMP=ILC-SEARCH" target="_blank"&gt;Brand Republic reported about an advertising
network called Adjix&lt;/a&gt; which developed a platform for Twitter text ads, yet I
have not seen anything of the sort. And if I did, I would probably stop
following said advertiser.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;In-house Twitter ads have popped up on the website in the
past month or so, but I would hardly call them obtrusive.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;BR also reported yesterday that &lt;a href="http://www.brandrepublic.com/News/892889/Twitter-approached-eager-investors/?DCMP=ILC-SEARCH" target="_blank"&gt;Twitter is being tempted
with boatloads of cash&lt;/a&gt; from potential investors who want their share.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Stone said the company was &amp;quot;being very careful about
who they accept money from and who they give their equity to&amp;quot; and also
said that a recent round of funding from venture capitalist Benchmark and
Institutional Venture Partners was enough to get by.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;So the question remains, is ExecTweet Twitter&amp;#39;s first
official but unofficial looking third party advertisement? Can a slough of
targeted, annoying advertising by sure to follow a la Facebook?&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Probably not. For a while at least. But it&amp;#39;s possible a
precedent has been set.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.twitter.com/danleahul"&gt;Follow me on Twitter&lt;/a&gt; &lt;br /&gt;&lt;/p&gt;


</description></item><item><title>Google vs Twitter, Thrilla in Mozilla</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/03/06/google-vs-twitter-thrilla-in-mozilla.aspx</link><pubDate>Fri, 06 Mar 2009 15:14:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:39316</guid><dc:creator>2371004</dc:creator><description>&lt;p&gt;

 

 


&lt;/p&gt;
&lt;p&gt;Heads have been rolling over Google CEO Eric Schmidt&amp;#39;s
recent Twitter snub, when he called the ridiculously popular (too early, too
late to call it a phenomenon?) microblogging service a &amp;quot;poor man&amp;#39;s
email&amp;quot;, one he doesn&amp;#39;t &amp;quot;get&amp;quot;.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Personally, I didn&amp;#39;t think too much of the slag-off - he is
Eric Schmidt after all, an &amp;quot;untouchable&amp;quot; in the digital world and
despite what many, many (so many) news stories report, Twitter still retains a
sort of subversive, grassroots air around it.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Cutesy, that&amp;#39;s the word.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Sure its mainstream, but not Google mainstream (even though
Google seems a little cutesy too, which is no accident no doubt).&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Anyways, techno-pundits have introduced an interesting
theory, that Schmidt&amp;#39;s rebuke was an intentional act, a stroke, an attempt
to devalue Twitter before either acquiring the company under Google&amp;#39;s own
ubiquitous umbrella, or to sully its name before launching its own
Twitter-killer.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The theories hold water, certainly, and for a number of
reasons.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;First and foremost, there is no way in hell that Google, or
Schmidt, can ignore the potential behemoth that the cutesy-Twitter represents. &lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Behind it&amp;#39;s playful mask of those perfectly pointless 140
characters &amp;quot;tweets&amp;quot; lies a powerful tool: search. Something that
Google might be familiar with.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;In fact, Twitter is much like a chip-off-the-old-block, a
spitting-image of a young Google.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;A younger, fresher, dare-I-say &lt;i&gt;better&lt;/i&gt; version of
itself. Not only is Twitter search, but it&amp;#39;s real-time search. Something Google
can not (presently) lay claim.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Schmidt knows, and his recent rebuff could really be a
hairline fracture in his usually steely resolve. Has Twitter got Google
sweatin&amp;#39;?&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;It&amp;#39;s pretty obviously that Facebook is rattled, which, after
a failed acquisition of its own, subsequently introduced a swathe of similar
services.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;After spending the better part of his life putting the boots
to Microsoft, painting the company as the evil empire, could &amp;quot;poor man&amp;#39;s
email&amp;quot; be the crucial first steps towards an all out war against Twitter?
Just what is Google planning?&lt;/p&gt;&amp;nbsp;


&lt;a href="http://www.twitter.com/danleahul"&gt;Follow me on Twitter&lt;/a&gt;</description></item><item><title>Social media proves protest prowess</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/02/18/social-media-proves-protest-prowess.aspx</link><pubDate>Wed, 18 Feb 2009 11:42:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:37965</guid><dc:creator>2371004</dc:creator><description>&lt;p&gt;


 


&lt;/p&gt;
&lt;p&gt;Two days after &lt;a href="http://community.brandrepublic.com/blogs/aop2008/archive/2009/02/16/has-social-media-killed-the-protest.aspx" target="_blank"&gt;criticising Facebook users for their pathetic
protest attempts&lt;/a&gt;, the masses, rather emphatically, proved me wrong, creating a
big enough stir to get CEO Mark Zuckerberg to stammer and stumble his way out
of another privacy issue.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Egg on the face actually tastes pretty good, I should be
wrong more often.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Anyways, earlier this week, Zuckerberg provoked a storm of
controversy after releasing updated terms of service for the social networking
site. &lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Under the new terms, a clause that allows users to
permanently delete any uploaded content was removed, which critics claimed
granted Facebook lifelong ownership rights to user photos, videos, written
content and music, even if their profile had been deleted.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Within a day, a number of Facebook groups were launched to
protest the changes and the story appeared across national newspapers, while
bloggers fervently expressed their opposition to the new terms online.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Apparently, the one thing Facebook users are universally
passionate about, is indeed Facebook. But I guess they proved that with &lt;a href="http://www.brandrepublic.com/News/771898/Facebook-apologises-privacy-ads-furore/?DCMP=ILC-SEARCH" target="_blank"&gt;Beacon
two years ago&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;A brief statement from Zuckerberg on Monday attempted to
quell the storm asking for users to &amp;quot;trust&amp;quot; Facebook, with the
analogy: &amp;quot;When a person shares
something like a message with a friend, two copies of that information are
created -- one in the person&amp;#39;s sent messages box and the other in their
friend&amp;#39;s inbox. &lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
&amp;quot;Even if the person deactivates their account, their friend still has a
copy of that message. We think this is the right way for Facebook to work, and
it is consistent with how other services like email work. &lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&amp;quot;One of the reasons
we updated our terms was to make this more clear.&amp;quot;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;However yesterday, after
Zuckerberg&amp;#39;s statement drew even more criticism from users, the company decided
to revert back to its old terms while it &amp;quot;resolves the issue that people
have raised&amp;quot; promising the new terms &amp;quot;will be written clearly in a
language everyone can understand&amp;quot;.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The new finalised terms
are expected to be released within a number of weeks and will be allowed to be
scrutinised by Facebook users.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Being a semi-amateur
photographer and a professional-hack-writer, it caused little concern in me,
but really I could care less. All my good photographs are diverted into the
less-cloistered Flickr, and as far as I know, my rights are protected.
Similarly, with Livejournal, I reserve my right to remove any of the content
I&amp;#39;ve loaded up there.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;And I can see Z&amp;#39;berg&amp;#39;s
point, and frankly I don&amp;#39;t understand why the furore was so large, and swift,
impressive as it may be.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Professional photogs
definitely have a reason to be angry, but the other 175m users with their
stupid &amp;quot;night-out&amp;quot; albums, which, who are we kidding, is really just
an excuse for girls to take pictures of themselves with two friends squished into
their cheeks, not so much. Unless Facebook has plans for a super-PG Girls Gone
Wild spinoff in the near future.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Users should realise
that Facebook is a service, and a business, not just some namby-pamby social
portal, and it reserves the right to stick it to you if it wants. If you don&amp;#39;t
like it, don&amp;#39;t use it.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I&amp;#39;ve never been too fond
of Facebook to begin with, all seemed a bit of a platform to show off your
various wares and tales rather than a place to relax and connect with chums,
isn&amp;#39;t that what the pub is for, but of course not everyone is a bitter recluse
like myself.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Undoubtedly this sets an
eerie precedent for user rights and online copyright terms. While other social
networking sites are shaking in their boots, I bet they&amp;#39;re glad Facebook bit
the bullet on this one (again).&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;The people have spoken,
but who knew it would be so damned loud?&lt;/p&gt;


&amp;nbsp;</description></item><item><title>(GakiAttack, not one of the) top seven Twitter apps</title><link>http://community.brandrepublic.com/blogs/thewall/archive/2009/01/29/gakiattack-not-one-of-the-top-seven-twitter-apps.aspx</link><pubDate>Thu, 29 Jan 2009 15:31:00 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:36459</guid><dc:creator>2371004</dc:creator><description>


  
 
I&amp;#39;m still trying to figure out the point of &lt;a href="http://www.gakiattack.com" target="_blank"&gt;GakiAttack&lt;/a&gt;, a
Twitter application that allows followers to attack one another in a variety of
exotic Japanese-branded methods... but I fear that would be looking too far into
its inane simplicity.

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;According to its website, Gaki is: &lt;i&gt;&amp;quot;not only
Japanese for &amp;#39;spoiled child&amp;#39; and the person who is &amp;#39;it&amp;#39; in a game of tag, but
it&amp;#39;s also a Japanese Variety Show that&amp;#39;s been making people laugh since 1989.&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;&lt;i&gt;&amp;nbsp;&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;&lt;i&gt;Four guys spend 24 hours locked in a gymnasium being
terrorized by a group of ninjas. What&amp;#39;s your favourite attack? The big swing?
The scorpion death lock? If you love ninja moves, samurai weapons and just
plain old ninja stuff, then you&amp;#39;ll love watching these episodes of 24-Hour Tag
available on Hulu.com.&amp;quot;&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Unfortunately, being lowly UK residents, we are barred from
using Hulu, but judging from other insane Japanese gameshows I&amp;#39;ve seen, this
one could be filed under &amp;quot;pretty tame&amp;quot;.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;The application itself informs your follower that they have attacked, without further explanation. For example, I attacked my Twitter-alter ego with an Ippon... I&amp;#39;m not sure what that means. &lt;br /&gt;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Not to be put off, there are plenty of useful Twitter
applications out there, that actually do have a point, I shall list my top 5
7 Twitter apps (excluding TweetDeck because of its ubiquitous awesomeness).&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.tweetburner.com" target="_blank"&gt;TweetBurner&lt;/a&gt;: Tracks all the links you post on Twitter and
provides statistics, also the ones posted by your friends.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.twitbin.com" target="_blank"&gt;TwitBin&lt;/a&gt;: Handy extension for Firefox users, puts Twitter
right in your browser window.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.twitter.com/MrTweet" target="_blank"&gt;Mr. Tweet&lt;/a&gt;: Follow Mr. Tweet, and it will recommend some more
people for you to follow. Infinitely better than Twitter&amp;#39;s own
&amp;quot;suggested&amp;quot; friend service.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.twitpic.com" target="_blank"&gt;TwitPic&lt;/a&gt;: Let&amp;#39;s you share photos on Twitter, also allows
access from mobile phone pictures.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.tweetstats.com" target="_blank"&gt;TweetStats&lt;/a&gt;: Let&amp;#39;s you know exactly how much time you&amp;#39;ve been
wasting on the addicting website, giving you a handy graph of&amp;nbsp; Tweets per hour, month, reply statistics,
etc.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.twitscoop.com" target="_blank"&gt;TwitScoop&lt;/a&gt;: A personal favourite, creates a nice cloud image
of what&amp;#39;s being talked about on Twitter, it&amp;#39;s mesmerising and is constantly
updating itself right before your very eyes.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.twitterfeed.com" target="_blank"&gt;TwitterFeed&lt;/a&gt;: Allows you to feed your blog right into
Twitter, brilliant.&lt;/p&gt;


&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description></item></channel></rss>