Search results matching tags 'digital' and 'clients'

Michelle Pfeiffer, Ivan Pollard, Nat and Lolly...

1725283 — Sat, 09 May 2009 05:46:00 GMT

We have just about accepted that we are not going to get on the Innocent pitch list.

We unchain ourselves from the railings outside Innocent's headquarters, and return home for a nice hot bath. Bloodied but unbowed.

We will continue to buy Innocent's products even if they will not buy ours! We still love Innocent.

Robert is concerned because we because we can't upload pictures onto our blog. Technical problems. We discuss this with our new found blogging friends, Nat and Lolly.

Nat and Lolly also like to put pictures on their blog. We decide to start a campaign to get Rory to put pictures on his blog. For the benefit of those of us who don't have a degree in philosophy.

http://community.brandrepublic.com/blogs/younglionsfromcannes/default.aspx

Ivan Pollard has made an interesting post on his blog about 'old' being the new target to market. http://community.brandrepublic.com/blogs/ivanpollard/default.aspx This is not lost on us. One of the projects we are continuing to pursue is creating a 'Sexy Saga.'

To be clear this does not mean we are creating an advertising agency that targets old people. We are creating a 'product' for the upmarket 50+ demographic. Or 'fiftyjusts' as we like to call them. Like Michelle Pfeiffer http://news.bbc.co.uk/1/hi/entertainment/7890160.stm

One of the best things about not having any clients is you have time to hang out with friends. We go to visit Sue Unerman and Jane Ratcliffe at Mediacom. It's pretty clear as soon as you walk through the door of Mediacom why it was voted UK media agency of the year. It's feels vibrant, modern and powerful.

Sue, Jane Garry and Robert discuss many things, including what a great idea the t mobile flash mob was in Trafalgar Square last week. A fabulous piece of media thinking. We wonder who came up with it. The 'media' agency, or the 'creative' agency?

Innocent until proven innocent

1725283 — Fri, 01 May 2009 11:32:00 GMT

Today is May 1st. The day that people dance around the maypole. Sometimes naked. And to celebrate we've decided to officially launch Campbell Lace (Beta.)

We start the day with a big meeting with a big potential client. It's a fascinating project, and not the sort of thing a traditional agency would get asked to do. The meeting is over by 10am. We really really hope we get this. It would get us off to a brilliant start. Fingers crossed.

Next we go back to the office to submit an RFI (request for information) for a pitch. We've been working on the RFI all week. We've put a fabulous team together. Experts from all sorts of disciplines. Our solution is anything but conventional. We stick the RFI on a bike and wave it goodbye. Toes crossed.

Now onto the next RFI. It also has to be sent off today. But Garry has other ideas. He has become obsessed with getting on the Innocent pitch. Even though the list has been compiled and is now shut. Garry is like a Pit Bull with lockjaw. He can not and will not let go.

Robert is delighted. Innocent are one of the best brands on the planet. We are unconcerned by Innocent's reputation for being difficult to work with.

When Virgin came to RKCR in 1993 they had a reputation for being the client from hell. They turned out to be the client from heaven.

Perhaps the difficulty is that Innocent have not yet found the agency that is right for them.

Ad agencies often have problems working with clients who have already had a powerful idea for themselves. Like Innocent and Virgin. They just can't accept that clients can be creative too.

Garry's Blackberry is smoking. Please Innocent. Put us on the list. Before Garry spontaneously combusts.

Valencia. The new Cannes?

1725283 — Sun, 19 Apr 2009 17:31:00 GMT

This weekend Robert's judging at the Valencia Media festival. It is amazing how this festival has arrived out of nowhere, and now how big it is. The world's media buyers, planners, media owners, and some pretty major clients have gathered to discuss the present, and to carve up the future. Robert's in good company. Chuck Porter's come to speak. But apart from that no one else from above the line ad land. Pity. Lord Puttnam gives a truly scary speech at dinner about sustainability and adland's responsibility to embrace the cause. Otherwise we'll all be making like dinosaurs.

Garry and Robert take their hats off to Richard Huntingdon, Adliterate blog guru and head of planning at Saatchi. We've just heard Richard has landed the job of co-hosting the new tv ad show, The Gruen Transfer with Paris Hilton. Sorry. Not Paris Hilton, James Hilton from AKQA. Whatever, Richard is one of the best and most amusing presenters in adland. Can't wait to see the show.

Garry and Robert would like to point out that they are also available for tv appearances etc. With or without Paris Hilton. hello@campbelllacebeta.com

And speaking of tv, here's some ads we did earlier THE HISTORY OF CAMPBELL LACE (BETA)

THE HISTORY OF CAMPBELL LACE (BETA)

1725283 — Fri, 10 Apr 2009 10:40:00 GMT

Garry and Robert met in 1992 on an IPA Stage 2 training course. Garry was a delegate. Robert was a judge. We've always had an intention to work together. It's just taken a while. Here's a little of the work we've been involved in along the way.

This Ian Dury ad for the Sunday Times is one of Robert's favourites. Filmed shortly before Dury died. He was a beautiful man.

Garry led the Playstation account when he was CEO of TBWA. Ed Morris wrote Double Life. Garry made it happen.

Virgin Atlanic were one of Rainey Kelly Campbell Roalfe's first clients. Robert made four ads with Terence Stamp. (Terence was also filming Prescilla Queen of the Desert at the time!)

Helen Mirren was the second Virgin Atlantic celebrity. She was at the height of her 'Prime Suspect' fame. Robert must have shot ten ads with her. Here's one of them.

A child psychologist friend of Robert's told him that uniting families around the dinner table is the most successful therapy. This simple insight was the inspiration behind Ahhhh Night - the Bisto Family Pledge.

If American Airlines can please the toughest of New Yorkers, (in this case James Gandolfini aka Tony Soprano) they can please anyone. A big idea that can run and run.

Robert made Cages Save Lives in 1989 when he was a copy writer at AMV. The ad was made for about fifty quid out of stock foootage. Posters ran at the same time. It's amazing how many people still remember it.

Under the Skin of Sport. Posters. Press. TV. The Sunday Times were a fabulous founding client for RKCR. The excitement, speed and dynamism that surrounds newspapers was in Rainey Kelly's DNA. Robert worked with them for ten years.

'When your life flashes before your eyes, make sure you've got plenty to watch.' Maybe we should make it Campbell Lace Beta's company philosophy.

The Launch of VH1. This 'Soundtrack of your life' idea informed all the new channel's communications. Idents, programming, playlists. Vic and Bob and a host of other celebrities starred in the ads.

Chocolate Heaven. These charming ads for Thornton's sold a lot of chocolate.

Miller Time. A breakthrough idea of Robert's at RKCR. The ads were three minutes long. Each week we ran a different one. We shot three a night in front of a live audience. Alice Cooper. Patsy Kensit. James Belushi. Elle McPherson. James Wood. Jonathan Ross. The shows were promoted with 10 second ads on ITV. We doubled the ratings on Channel Four.

At RKCR Robert pitched for and won Landrover and Jaguar globally. Here's two of the ads that ran Worldwide as a result. We love global. One of Campbell Lace's missions is to simplify and reduce the cost of advertising globally.

Robert coined the term, 'The New Jag Generation' for the global launch of the X type. A radical departure from Jaguar's normally staid advertising.

Iggy. Virgin Atlantic, Upper Class. Well, wouldn't you want to sit next to him?

Robert used to get fan mail for these Lil Lets ads. They revolutionised the style and tone of San Pro advertising. From absurd and brash to sensitive and discreet.

Virgin Atlantic, Upper Class. One of the most talented pigs Robert has ever worked with.

Who says Eddie Izzard doesn't do ads?

And last but not least the launch of Virgin Cola. "Unreal." The most extraordinary shoot Robert has ever been on. "When the director arrived on set wearing a dress and set himself on fire, I knew we were in trouble."

PARTNERS WANTED!

1725283 — Thu, 09 Apr 2009 23:11:00 GMT

You know, starting an agency is pretty exciting. There's tons and tons of stuff to think about. But when you strip it right down there's only three things to think about.

1. Getting talented,courageous, forward thinking people to come and work at the agency.

2. Getting talented, courageous, forward thinking clients to come and work with the agency.

3. Doing some great work.

If you don't get those bits right, the rest is a bit academic. So at Campbell Lace Beta we've decided to search for four partners. We have a pretty good idea of who were looking for, but we're not locked off yet. (We are, after all in beta.) Only rule is one of them has to be at least half Campbell's age. So if you have any suggestions on what the front line of a new kind of ad agency should look like, don't keep them to yourself...hello@campbelllacebeta.com

THE HISTORY OF CAMPBELL LACE (BETA)