http://community.brandrepublic.com/search/SearchResults.aspx?o=DateDescending&tag=cluetrain+manifesto&orTags=0Search results matching tag 'cluetrain manifesto'en-USCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/quigleytopia/archive/2008/09/09/viral-books.aspxTue, 09 Sep 2008 21:11:00 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:272002228399<p>Every once in a while we do something nice for our industry friends - we send them books.&nbsp; And we don&#39;t just send them any old books - they&#39;re usually books our team are reading and being influenced by.&nbsp; And we don&#39;t just &quot;send&quot; books to our friends - we &quot;share&quot; them.<br /><br />This difference is an important difference for a couple of reasons: <br /><br />Reason no. 1 is because sharing is at the heart of who we are as a viral agency.&nbsp; Our underlying ethos is based around sharing stuff - content, ideas and even books - not broadcasting.<br /><br />Reason no. 2 is because we&#39;re keen encourage other people to do the same.&nbsp; Sharing as a basic tenet has benefits for both sides of the contract (or un-contract) with the sharer gaining social capital, and the sharee gaining whatever capitals being shared - in this case a book, or at it&#39;s core the currency of knowledge.<br /><br />So sharing is at the heart of the Rubber Bookclub - and it seems to be working.&nbsp; One of the first people to publicly espouse the joy of book-sharing is blogger <a href="http://ameliatorode.typepad.com/" target="_blank">Amelia Torode @ Life Moves Pretty Fast</a> - who&#39;s <a href="http://ameliatorode.typepad.com/life_moves_pretty_fast/2008/09/rubber-republics-book-crossing.html" target="_blank">asking for takers</a> for our latest book club book &quot;Cluetrain Manifesto&quot; once she&#39;s finished with it </p><p>Anyone up for it???&nbsp; . . . Bueller . . . anyone anyone . . .</p>