Search results matching tag 'cannes lions 2009'

Cannes Digital Lead Us To The Wholly Grail?

980070 — Fri, 03 Jul 2009 11:03:00 GMT

Not sure many of us that attended the International Advertising Festival in Cannes last week will be able to look at a glass of rose for a while. Although numbers were down this year, it was deemed a huge success, especially for digital advertising.

My highlights were the interview with Biz Stone and an 81 second chat with our CEO Steve Ballmer who did a little piece on camera with me for an internal meeting.

Two very different men, heading up two very different companies but who are both working towards a connection and targeting nirvana.

In Steve’s seminar on the Wednesday and during my time with Biz, they both talked of how brands are benefitting from the data digital advertising can provide to help marketers make better decisions about how to spend their marketing dollars.

Biz said he was in town to scout for ideas for a subscription model for the bigger companies using Twitter. In return for the revenue, Twitter would provide additional insight to help those companies get a better handle on the conversations about their brand and maybe some help with heavy lifting/reporting.

Steve was excited about the prospect of all advertising being digital in the next ten years. He talked of bridging the gap between mobile phone, PC and TV and making software part of the creative and media process, making ads as relevant to the content and consumer as possible.

Just imagine a digital marketing world where all channels are joined up and there’s little waste. More relevant content married with targeted advertising to pay for it is what consumers want.

During the Cannes Debate on the Friday, Sir Martin Sorrell quizzed marketing chiefs from P&G, Kraft, J&J and McDonalds. He asked about advertising going digital in the next 10 years. The excitement was palpable although the feeling was maybe there had been too much talk about the channel and not enough about the creativity surrounding it.

But as I wrote at the time, “if it’s data and insight we’re after to make us better as marketers and seek out more value, it’s the technology enabling the creativity that’s going to bring us that holy grail.”

Video Interview with MaryLee Sachs from Hill & Knowlton at Cannes Lions 2009

980070 — Tue, 30 Jun 2009 15:41:00 GMT

When in Cannes for the International Advertising Festival I was lucky enough to get a few minutes with MaryLee Sachs who is Director of Worldwide Marketing Communications Practice at Hill & Knowlton and Chairman of Hill & Knowlton USA.

In this video she talks about how social media is changing the face of the PR, what brands should do and not do when engaging in the medium, and tells us what it means for PR to finally be recognised after 56 years of the festival!

PS: It was H&K that kindly set up the Biz Stone Interview - Thanks to Niall!

Video Interview with Biz Stone of Twitter Fame at Cannes Lions 2009

980070 — Mon, 22 Jun 2009 17:00:00 GMT

Been Bizzy at Cannes today so check the interview out.....

Twitter @ Cannes Lions 2009

980070 — Thu, 18 Jun 2009 16:38:00 GMT

Just a couple of days now till Cannes and I’ve been hunting down Tweeters for you to follow!

http://Twitter.com/Cannes_Lions {Obviously}

http://twitter.com/dabitch & http://twitter.com/adland from adLand

http://twitter.com/mnieuwpoort

http://twitter.com/TheDuffyAgency

Folks from Hill & Knowlton

http://twitter.com/hillandknowlton

http://twitter.com/CandaceKuss

http://twitter.com/niallcook

And of course us:

http://twitter.com/MSAdvertising

We'll be aggregating posts from blogs at Cannes Lions 2009 Microsoft Advertising Community

If you know of anyone else then stick them in below tweet them to us!

See you on the Cote D’Azure!

Cannes Lions 2009 – Countdown Begins

980070 — Sun, 14 Jun 2009 12:42:00 GMT

This time next week I’ll be in Cannes for the International Advertising Festival – I know, I know, it’s a tough life!

Microsoft Advertising is sponsoring the event and we’ll be entertaining a raft of agencies and advertisers on the beach as well as in seminars and forums, most notably one hosted by Steve Ballmer who’ll be in town to pick up the Media Person of the Year Award from the organisers.

If you can’t make it you can follow all the action on our Cannes Lions 2009 Community Site and I’ll be posting here to the Microsoft Advertising Blog and to my personal blog throughout the week!

Check out the agenda here and let me know if you have a question you’d like to ask Steve at the event?!