Anyone for another???

2228399 — Wed, 18 Jun 2008 11:33:00 GMT

Virals seem to be flowing out of the Home Office as freely as Tequila shots on a Friday night. As following their Knife crime viral campaign they've just launched their new anti-binge drinking campaign - with a viral forming a central plank to the campaign.

I say "central plank" as although the campaign is cross-media with lots of different executions, the creative is designed to shock (and amuse to a point) and get people thinking and talking about the consequences of excessive drinking. So arguably the campaign's viral in its entirety, rather than just having a single viral aspect . . .

Having said that, they are actually running a viral film as part of the campaign:

One for the road anyone????

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Anyone for another???