Search results matching tag 'behaviour'

Geo IP Advertising System

2575552 — Tue, 16 Jun 2009 13:45:51 GMT

Can anybody please recommend a Geo IP advertising system that I can look at.

Thanks.

Re: Task no 1. For business: Reinvent Advertising & Marketing!

1792681 — Sat, 25 Apr 2009 08:33:02 GMT

Thanks for the response and you have raised a very interesting point. And this is the fact that, in my opinion,creativity will be the death of advertising agencies in the near future, the quest for creativity has led ad agencies up the wrong path. Again, in my opinion, creativity is NOT the criterian for the success, or otherwise, of an advertising campaign.

Again, in my opinion, a better understanding of the word "communication" would have served the advertising world far better! I can guarantee that armed with a better understanding of the process of communication you can, today, guarantee clients that you can halve their marketing budgets and be 50% more effective plus a whole lot more!

I feel that there is an air of desperation in the rush to Web 2.0, the fact is that "Old" Media could be made far more effective, with far less clutter and with total accountability. Unless agencies come to grips with the word "communication" advertising on the Social Media (or wherever) will become as discredited as commercial television is today!

Re: The suits come to Social Media. Now that’s the kiss of death!

1792681 — Wed, 22 Apr 2009 13:56:28 GMT

Do your lips move when you read?

Have the courage of your convictions and give a name together with a photograph!

Re: Just what is the problem with Social Media?

1792681 — Wed, 15 Apr 2009 09:54:59 GMT

Hi Karl, upon re-reading your post I thought that we should perhaps have a "conversation" as I feel that we might have areas of mutual self-interest to explore. I'll start the ball rolling by including my email address here: paul.ashby@yahoo.com I really look forward to "talking" with you. We have a proven concept that is media neutral that does all the things you set out above: "..if brands were to listen to conversations..." excellent and boy does it work!

Regards

Paul

Re: Just what is the problem with Social Media?

1792681 — Wed, 15 Apr 2009 09:13:09 GMT

Karl thank you for responding, I really feel that this subject needs to be discussed, I now see that Unilever is coming over to the side of "Social Media", obviously some glib fancy talking New Media guy has done a hell of a selling job...based on NOTHING!

The suits come to Social Media. Now that’s the kiss of death!
Advertising Agencies, having all but destroyed a perfectly good Old Media are set to do the same with Social Media!
In the fickle world of online chatter, yesterday’s achingly fashionable meeting points are rapidly acquiring the appearance of the Royal Bank of Scotland’s’ headquarters.
Already Twitter, becoming bogged down with fake PR tweets as well as fake advertising tweets, so much so that already the kids dismiss it as tired! And are moving on.
As soon as the buzz of innovation starts to fade the “cool” but influential people move on quicker than you can send a tweet.
Take Commercial Television,agencies were salivating at the prospect of commercial television and couldn't wait to get in on the act! Advertising Agencies are loath to change a medium that is to them, a money-spinner. Despite the fact that it was non-accountable.
And now Agencies are rushing onto Social Media ignoring the fact that, as in the past, people don’t want their advertising in whatever form. The difference here is that they can easily move away from advertising, you have only to look at the experience of Second Life, that was to be advertising’s salvation. That’s why the early adopters have moved on! And be warned, they still don't know how to monitize the Internet..but we do!
It's all in my book "Television Killed Advertising" plus how clients can make their own "Social Media" environment and become very successful on the Internet. Together with the fact that you learn the real meaning of the word "communication".

For a creative within the advertising industry are DESIGN SKILLS a necessity or an added bonus?

2419340 — Fri, 20 Feb 2009 16:53:44 GMT

Are design skills needed for a creative, or will a stick man sketch do? Does this differ from larger agencies to smaller agencies? Has the credit crunch effected this?

Re: RE: Understanding why we shouldn't advertising on the Web!

1792681 — Fri, 20 Feb 2009 16:49:41 GMT

Thanks for the response and yes I agree. The question of how effective any advertising is should be paramount. My regret with this new medium is that, whilst it had the opportunity to avoid the traps of conventional media, it has become like the rest where there is little or no accountability of advertising or measure of effectiveness. And we all know there have been many questions raised concerning click through and the manipulation of such.

I do not deny that there are many niche websites that work well and of course the web and the opportunities it affords is a long term delivery vehicle that will undoubtedly outlive and outgrow the fading media norms. However, my concern is that all media, Broadcast TV, Web, Newspapers and Magazines, can all be made highly effective if only agencies and the clients, who are paying, really understood the meaning of "communication".

Having said this, watch this space because a new communications technique is about to do just that. It will be accountable and independent research will determine just how effective it is in real terms, an impressive ROI.

I am publishing a book towards the end of this month titled "Television Killed Advertising". It details where, in my opinion, the advertising industry has gone wrong together with many examples as to the efficiency and efficacy of advertising with communication included. Perhaps there are lessons to be learned therein, that will ensure the Web does not fall into the same decline.

Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

1914250 — Sat, 07 Feb 2009 21:54:50 GMT

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels which will gain maximum reach for campaigns. What are your thoughts about the above integration and what the future holds? Marvin

BARB research...totally meaningless?

1792681 — Fri, 30 Jan 2009 16:13:05 GMT

Pigs might fly!

Wow are the powers that be in the Television broadcast industry, regressing? It is sad to witness the delight they evidence when some totally meaningless research comes out reflecting, or rather appearing to, confirm increased TV viewing and, more importantly, increases in the number of ads watched as per the latest offering from BARB.

Are they really expecting us to waste even more money on a medium that bases its very existence on the highly questionable research issued by BARB?

The key surely, is what viewers do once they see a marketer's advertisement. Anyone can add up every time a screen is on and do a head count of how many people are around but that doesn't constitute a viewer and it certainly doesn't constitute a viewer who can then be measured to see if their viewing behaviour correlates to sales.

One idea that could save the day, is measuring viewer behaviour over a long period of time. By monitoring viewers with hand-held devices that track their consumption of content, buyers and sellers might have a more reliable picture of how and when a message makes an impression.

However, some agencies still adopt the mantra that Clients need to back off the "quantify everything" and accept that intuition and gut feeling are a form of measurement, too. Talentless Advertising!

Glaciers are melting more speedily than the ability of advertising to become accountable. However, we live in hope, as some within the advertising industry admit that new models of marketing communications are needed. According to Laura Desmond, world-wide C.E.O. of Starcom MediaVest Group: "We already know consumers behave differently when interacting with different media, so we have to move away from old models."

In the past British advertising was based on protecting and looking after Client interests as well as their own. Advertising agencies should not be ashamed to return to these principals.

Consumers are complex. Therefore, persuading said consumers to do things is complicated involving psychology, neuroscience, discrete choice and much more if you want customers to trust and value your messages.

And most certainly we have to look at these highly questionable BARB figures and ask ourselves, why do we still rely on these highly questionable research statements?