Click n Mix n Collaboration: Woolies 2.0

2228399 — Fri, 26 Jun 2009 08:06:00 GMT

Bringing back Woolies was never going to be an easy task given that the old Woolworths was such a loved institution. So it's been nice to see the Woolies team embrace social media, and place collaboration at the core of its brand strategy. To a point it was a no brainer - if people love the Woolies brand and (mostly) loved the Wollies product range, then why not get those people closely involved in developing the newly revamped Woolies 2.0.

Over the last 20 weeks, since the Barclay Brothers bought the Woolworths brand, the Woolies team have been getting their loyal following involved in the relaunch process as much as possible by blogging, Facebooking and Twittering. And with much success: the Woolworths blog has had over 500,000 visits and nearing 1000 comments; Twitter 2380 followers; 5,865 Facebook fans.

Importantly the Woolies team seems to have been genuinely listening to the their customers - and in particular have brought back an online version of their much loved Pic n Mix - which they've dubbed Click n Mix - which I love!

Happily the guys at Glue kindly dropped off a bag of Click n Mix to the office yesterday, which I devoured like a school-kid.

You can see my v.amateur video tour of Woolies' Click n Mix here:

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Click n Mix n Collaboration: Woolies 2.0