Search results matching tag 'bTWEEN08'

b.TWEEN Magic

2292853 — Mon, 23 Jun 2008 15:56:00 GMT

Last’s week’s b.TWEEN festival delivered as promised, with many from the digital community gathered in Manchester to seed, share and sell ideas. Among the two day gathering, there were some magic moments, including:

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Idea Incubation

Steve Taylor, Director of Innovation, for Aegis, kept a busy appointment schedule to counsel participants on their ideas. His valuable advice to entrepreneurs, creatives and people with the very beginnings of a potential idea, is fostering the start, and strengthening, of new things to come in the digital industry.

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China Insight

Keynote speaker Kaiser Kuo, Ogilvy & Mather Advertising (China) Group Director, Digital Strategy, who is based in Beijing, gave an inside look past what he described as being “the great firewall of China” in Censorship, Culture & Chinese Netizens, speech that the Manchester Evening New’s blog The Mancunian Way covered here.

Read more about his thoughts about the future of digital marketing in China on his Digital Watch , as well as his own blog "Ich Bin Ein Beijinger".

Attendants loved the fact that he is also one of the founding members of China’s heavy metal band Tang Dynasty -- which looks great in character: 春秋

Kaiser Kuo’s speech, and his rapport with attendants, earned him the title of being the The most inspirational person at b.TWEEN 08.

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The Navigators

Throughout b.TWEEN, expert navigators of the emerging media landscape mapped the way of the present, and gave insight to the future, with highlight sessions from, Carolyn Maze, Managing Director, Fluorescent Media, along with Double Fusion’s David Miller and Kevin Bacon’s AWAL , and others.

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An All Ages Show

Generational mentoring carried the show, as it was the younger generation meets the older generation throughout the two days, on stage and off, with both jellieellie and Bill Tidy presenting, and Channel 4’s Matt Locke giving the big picture view of how the broadcaster is empowering teenage audiences.

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The Seeds

Most inspiring were the connections and idea sharing happening between attendants. Idea swapping and support was plentiful and encouraging.

I attended b.TWEEN as a finalist in the Branding Talent competition, with a seed idea called Rare Fruits . The top prize was awarded to Robin Cramp for his Little Me concept for Littlewoods, a great fit for the brand.

Although the Rare Fruits seed idea did not win, what the experience did provide was some spot-on feedback from the mentors at b.TWEEN, including suggestions for possible next steps.

-Lisa

Public VOTE Now for Exploding Narrative @ bTWEEN08

2292853 — Fri, 20 Jun 2008 13:19:00 GMT

OK fast and furious PEEK straight from bTWEEN08 in Manchester --

The PUBLIC (yes! that is YOU) vote is on right now -- for one of the top prizes up here--

Exploding Narratives

It's one of the more creative uses of storyboarding, with futuristic technology thought in mind.

There's FIVE finalists up for this award -- along with plenty of other idea brewing folks who are here, many nail biting, about what kind of crowd approval they'll get from their peers -- and the whole wide world!

GO HERE & CAST YOUR VOTE NOW!

FIND OUT MORE

By the way, in the SEED SHARE SELL spirit where there is plenty of all this good stuff happening up here in Manchester --

Check out the Enterprising Ideas category to give yourself some feel good inspiration for the weekend.

Over lunch I just heard the concept and initial SEED idea that one contestant is up to, and I feel warm, fuzzy and really hopeful for everyone's future because of what Hug Everthing wants to do to the planet.

Another *star* up here is Jay Cousins who is bursting with genius ideas in all sectors and a master of Quickfire.

He's back on stage --- again! -- with Enterprising Ideas, along with plenty of other digital talented creative people.

Don't let the Dragon's Den eat these young budding seeds alive! Let 'em grow -- get on the webcast at www.btween.co.uk and watch, listen, LEARN from them.

It is a great Friday afternoon at the office break time!

WATCH THE WEBCAST LIVE RIGHT HERE RIGHT NOW!

Back to biting my nails, to see if our Rare Fruits entry for the Branding Talent competition gets the dragon's votes.

-Lisa

Cheeky Chatter @ bTWEEN

2292853 — Fri, 20 Jun 2008 06:58:00 GMT

Today at bTWEEN in Manchester I’m looking forward to peeking in on one speaker today, who is more like every speaker in the room. This keynoter is bTWEEN’s live chat messages, an expressive sort, and cheeky.

The ramble that runs on stage, via the live chat uploads projected on screen, is a combination of helpful, with attendants posting information links to supplement discussions, asking questions and occasionally leaving hilarious commentary.

bTWEEN's chat feature was created by muchosmedia and runs alongside the live webcasting being provided by Kinura. You can join the chatter remotely, here.

Other Peeks:

oOOo A 60-Year-Old Baby is at bTWEEN

The 'Baby' is the world's first stored-program computer and was designed by Professor Freddie Williams, Tom Kilburn and Geoff Tootill, at the University of Manchester. The first prototype created proved that digital storage was possible using the cathode ray tube (CRT). The Guardian has a full write-up about ‘Baby’ here.

oOOo The Sound of bTWEEN

Attendants are enjoying the lulling sounds filling the conference room, being provided by Martyn Ware’s immersive sound system from his company illustrious, including some sounds that the chatterer’s threads say sounds like whales.

oOOo bTWEEN Competitions

Finalists are presenting their ideas in a variety of categories including Quickfire, Interactive Gallery, Exploding Narrative, Enterprising Ideas and Branding Talent. The atmosphere here is exactly as the tagline for bTWEEN states that ideas are being “seeded, shared and sold.”

-Lisa

Exploding Voting @ bTWEEN08

2292853 — Wed, 18 Jun 2008 22:59:00 GMT

It looks like much of the heart & soul of the UK digital community is in Manchester, for bTWEEN08, where creative talent is gathered for a two day conference that includes cash prize competitions, and invites the public to vote for what participants come up with.

Kind of the X-Factor for digital types, there’s opportunity here for showcasing ideas, skills and imaginative uses of technology to peers. With presentations being delivered in a ‘Quickfire’ format of fast pitching ideas with minimal Power Point slides, and enthusiasm that hopes to give the audience the WOW factor that might win approval, new ideas are plentiful.

Tonight’s opening launch event at the Manchester Art Gallery included presentations from the winners of the Exploding Narrative category, a challenge that invited submissions for location based mobile games, stories and educational journeys by developing content with the new medium of mscapes. The games make use of GPS-enabled PDAs, and are based on easy to use software developed by HP Labs, who awarded each winner a £1,000 cash prize to deliver their ideas, who included:

Robin Shackford‘s Super Scurry

Ben Minton's The Detective

Ben Dalton's Our Music, Our City

Hazel Grian's With You

Martin Rieser's Riverains

Attendants find out Friday evening who wins additional awards.

I’m here representing my agency Hai Media Group, along with media partner Ecolocate, as finalists in the Branding Talent competition for our Rare Fruits concept.

I’ll try to share some quick peeks from the conference over the next two days about what I see.

-Lisa

First Peeks at bTWEEN08

2292853 — Tue, 17 Jun 2008 08:00:00 GMT

I'm in Manchester this week to attend bTWEEN08, where I'll be sharing ideas with other digital entrepreneurs from thoughout the UK.

My agency Hai Media Group is a finalist in the Branding Talent competition at bTWEEN08, and from what I can tell, this may be a bit like The Apprentice, Dragon's Den and X-Factor all rolled into one for entrepreneur's in digital media. Along with my media partner Isabella Hu, who's design portfolio can be seen at Ecolocate.org, we'll be offering our seed idea for our Rare Fruits campaign concept for Littlewoods. We've worked hard together to come up what we think is a client winning proposal to build excitement and customers for littlewoodsdirect.com.

Facing the Judge's Panel Who's our Sir Alan Sugar, Simon Cowell, Paula Abdul, Sharon Osbourne, den of talent scouting dragons for this experience? The mentors are:

Steve Taylor, Director of Innovation, Aegis
James Estill, Senior Producer, 4Talent
Nicole Yershon, Director, Innovative Solutions, Ogilvy
Paul Bennun, Creative Director, Somethin' else
Neil Richards, Script writer
Katz Kiely, Managing Director, Just-b. Productions

Shivers & Shakes Yes! We are nervous, but looking forward to the learning experience, and to gaining a lot of valuable creative confidence throughout the week.

Take a Peek I'll be peeking around bTWEEN08 and popping in here with updates about what's happening.

Follow Me You can also keep track of some of my updates by following lisadevaney on Twitter.

-Lisa