Search results matching tag 'advice'

How to win business pitches......

2621936 — Thu, 06 Aug 2009 11:00:15 GMT

For most of us, the opportunity to communicate, to impress and to really sell oneself and services doesn’t come along every day. So when an opportunity does knock it’s difficult to understand why there is such a lack of thought and effort put into so many presentations. An engaging PowerPoint presentation can be the winning factor in delivering a business pitch.

In economically challenging times, ask yourself, can you really afford to stand up in front of a captive audience and then waste that audience’s time? We’ve all been there, sitting in a boardroom, a conference or sometimes even at an event watching painfully while one lost soul proceeds to point aimlessly at a PowerPoint presentation. Mind-numbing stuff, they read off the first slide and then every slide after that, there is little imagery – if any, and one has to wonder, do they even realise that they have an audience? Opportunity lost.

PowerPoint can be an amazing tool if you know how to use it, or it can be the death of you and your audience if you don’t. But if you’re one of those trying to blame the software then come on people, wake up and smell the coffee and get some help.

Any more thoughts?

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For a creative within the advertising industry are DESIGN SKILLS a necessity or an added bonus?

2419340 — Fri, 20 Feb 2009 16:53:44 GMT

Are design skills needed for a creative, or will a stick man sketch do? Does this differ from larger agencies to smaller agencies? Has the credit crunch effected this?

ATL, BTL, confused about the line!

2343952 — Mon, 16 Feb 2009 18:18:41 GMT

I'm trying to get my head around ATL and BTL advertising. I know Above the Line is media which has a mass audience (TV, Print, Radio) and Below the Line is more direct and used when the target is limited and specific (Direct Mail, Sales Promotions). Newspaper ads are considered ATL and a rebate/coupon would be BTL. But what about a newspaper ad that has a rebate on it?? Where does that fall? I would like to know how to phrase/categorize things, for example graphics that go on the side of trucks? What resources are out there to find out more about ad lingo? Thanks!

Advertising - How do you get into it and any other info would help!

2308664 — Wed, 17 Dec 2008 10:56:24 GMT

Hi everyone,

having studied Graphic Design as a degree at Salford Uni (hated my last year, had awful tutors - you'll know who I mean if you did that course!) and focusing on Advertising in the last year, I have always wanted to get into it.

I managed to get a design job after a year from graduating (I got a 2:2, 0.5 mark off 2:1 which they didn't give me - but that's another story), doing Corporate design work and have so for over 3 years nearly. It has been great to do it, learnt a lot but I now feel it's time to pursue Advertising next year.

So what I ask is if anyone could help me out in any way with advice please. Preferably any advertising agencies in Greater Manchester, what unique thing they did to get the job e.g sent a birthday cake to the boss of the company, interview techniques etc.

Any advice would be greatly appreciated and thanks in adavnce :)

Re: Advertising work placement

1217434 — Sun, 02 Nov 2008 16:07:15 GMT

Hi there.

If anyone reading this thread is still trying to obtain work experience in advertising, or is even interested in how to make the most of their placements - I've collated some of my own experiences at the following address...

http://petejackson.wordpress.com/advertisingandmarketingworkexperience/

Through a concoction of will and luck - i spent nearly 3 months cummatively, at 7 very different and very famous London advertising agencies. It definately helped me hit the ground running when I eventually nailed down a job!

Cheers! [ and good luck :-) ]

Pete.J

Challenge: tell young creatives how you do it!

2391620 — Thu, 25 Sep 2008 12:27:34 GMT

British Creative Exchange is an annual festival exploring and celebrating the contribution of international talent to British creative industries.

British Creative Exchange 08 is a week long event taking place on 24-30 November in venues across London and will include talks, films, an exhibition and a workshop.

We are now looking for a high profile creative working in branding or marketing to contribute to our workshop day on Saturday 29 November and tell young professionals working across the creative industry all about branding and marketing. We are looking for an inspirational person with lots of experience who would like to support those making their first steps in the industry.

The day will consist of presentations and interactive sessions and you will be supported by our team throughout the event.

British Creative exchange is produced by Revelation Arts and Media, a registered foundation and is a not for profit event. For info about last year's event have a look on www.britishcreativexchange.com

Patrons for 2008 are Zaha Hadid, CEO Zaha Hadid Architects; Nathalie Schwarz, CEO Channel 4 Radio; Phillip O’Ferral, Vice President Digital Media at MTV and Joe Wright, Film Director; with Jane Boardman; CEO TalkPR; Sue Hayes, Film London Commissioner; John Weich, Executive Director ArtReview and Ed Morgan, Executive Producer BBC Culture on our Advisory Committee.

If you would like to contribute your time and skills to inspire young creatives, please drop me a line on shiri.shalmy@crevelation.com

Space planning in agencies

2371748 — Thu, 11 Sep 2008 21:47:00 GMT

We're space planning for a brand agency and considering ditching the traditional department seating structure (i.e. no areas for client service, creative and strategy) and mixing everyone up. Is this TOO idealistic or will it actually work? How will it impact the management of teams? Has anyone worked in this environment and what are your thoughts?

Is it at all possible to find a diamond in the rough?

2365557 — Tue, 26 Aug 2008 18:33:23 GMT

I'm about to embark on a major effort to get me a job in marketing in the North East but the internet is awash with sites offering vacancies and each promises to find "the right job for you." Are there any sites out there that anyone would recommend that really can cut through the clutter and have the widest selection of vacancies possible?

Secondly what is the best way of approaching potential employers that are not specifically advertising for positions. To work at Robson Brown in Newcastle would be a dream but is the managing director likely to pay attention if I submit an application to him?

Any ideas?