Search results matching tag 'Trash Marketing'

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2433659 — Mon, 01 Dec 2008 14:31:57 GMT

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Re: What are Orange up to? Who's their agency

2369260 — Thu, 11 Sep 2008 09:01:51 GMT

NiCk, Thank you for the reply....I'm glad my comments have stirred up some emotion. I'll answer what you call the "inaccuracies" with the hope that you can see how the whole "I am" campaign could have been dramatically improved upon. If I was Orange or the agency associated I'd be extremely disappointed with the work done. Front page domination of Google (if that is an objective) can be achieved. You make the assumption above that people will always use a "horizontal" search engine first and then look at something like flickr....what about those people who spend their time in flickr and use that to search first? People behave much differently online these days than they did even 6 months ago. So, below is a summary of answers:- - Front page domination in Google, Yahoo! etc could be achieved by ensuring, not only he site and micro site ranks, but also all the other content which could have been deployed. i.e. - The video imagery already created for Jont, Mark Beaumont et al could have been placed in an "I am" channel on You Tube and other video sites. - Likewise, the imagery placed on a flickr account called "I am" - Profiles for each could have been set up on the major social networks with details of profiles, all friends of each other, and with dedicated groups for potential customers to interact with.....and guess what Pipl (you're right about it being a people search engine) would have the profiles shown in the search results for "I am" - Each personality could have had their own blog, to encourage interaction again, and have a presence within the key target areas of the blogosphere....and Technorati (you're right again...it searches blog posts and forums) would also pick it up. - There are many other areas which could have been covered and when using addictomatic to search for "I am" Orange and the associated personalities would have visibility across all the various social media platforms. If all of the above content was tagged and optimised correctly, with a solid and useful link structure; and done in advance of the offline marketing going live, the campaign with the "I am" call to action would have been successful. A very short bullet point answer, with a load more detail I could add (but I won't) and I hope it clears up the "inaccuracies".

Re: What are Orange up to? Who's their agency

2369260 — Mon, 08 Sep 2008 18:34:12 GMT

Goggling or Googling?! What you've seen is their paid search ad'. For a multi-million pound campaign driving people to search online for "I am" which could mean Google, Yahoo!, MSN, Addictomatic, Technorati, Pipl, Summize, You Tube, Flickr.....the list is endless...they should really have thought about their social media footprint and pre-populated it with all the great personality work they had done. They should not be happy with just a Paid Search ad' in Google....they should be dominating at least the whole of the first page natural results. It's a big boat they've missed.

Re: PPC agencies

2369260 — Fri, 05 Sep 2008 22:36:00 GMT

Hi Louise, Why PPC? A multi-channel approach using social media, social networks and contextual paid search should provide you with much better results and ROI. These PPC agencies will readily spend your money and charge you for quantity. I'd go for a very targeted approach delivering you quality...and tie an agency into a performance related set of metrics. It can be very easy to be caught out. Karl

What are Orange up to? Who's their agency

2369260 — Fri, 05 Sep 2008 22:27:26 GMT

Excellent concept and great creatives both online and offline, and a fantastic call to action....but when you do search for "I am" your expectations are sadly, not met. They have invested a lot of money in creating a reputation management issue for themselves, as well as loads of free publicity for I-am-bored.com. A real shame and a such a wasted opportunity. I've created an "I am" ad for them, which, I think, sums it up. It may interest you, it may not...take a look at my blog if you fancy. Who is their agency?