Quite enjoying the debate on UK recruiter discussion board about the integrity of the NORA awards - basically saying its all a fix etc etc. I have attended many awards functions and even organised a few. These are my fundamental truths about these events

They are in no way a reflection of the best work done in (fill in category) and in fact the winning piece of work/company was crap because of xxx. That is unless you win - in which case they are just recognition for the brilliant work done by the team involved and another sign of your market leading position.
If you suspect they are a fix - and that if you advertise in the organisers products and even better sponsor an award that you hugely improve your chances - you are probably correct.
If you suspect that there is something fishy about the fact that every year amazingly the awards seem to be handed out in a way that most of the big players in industry (see advertisers/sponsors point above) - seem to win at least one each and don't get too offended - your suspicions are probably correct
If you suspect that the extremely long "short" lists for nominations may be connected to a desire to sell as many tables as possible to those companies dreaming of glory - you would definitely be correct.
Do people say these same things even if they work in online recruitment, TV, double glazing or poetry - yes they do.

And finally - if you are nominated and you find yourself sitting at a table nearer the loos than the stage (meaning a 10 minute journey to stage)- then you can probably save your speech for next year.

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Bitching about Awards