A cheaper way to sponsor 2012

1715701 — Fri, 24 Oct 2008 08:12:00 GMT

Feeling the crunch but want a piece of London 2012 action? Then visit www.benumber1.co.uk

The other day while filming a piece for marketingmagazine.co.uk on the London 2012 Olympics a passer by shoved a business card into my hand which offers you the chance to ‘sponsor a British athlete for just £20 a year’. Bet BT, Lloyds et al wish they hadn’t been so hasty with those £50m deals now…

Actually, I don’t mean to be condescending. It strikes me as a pretty neat way to raise much needed funds for some of our less well supported athletes and give the public a way of becoming a true part of any success we hope to achieve in 2012.

The card appeals to ‘individuals and businesses to offer financial support to British Olympic, Paralympic and world champion hopefuls' and according the website, Be Number One athletes include the Yngling girls (Gold in Beijing), David Davies (Silver medallist swimmer) and world champion gymnast Beth Tweddle.

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A cheaper way to sponsor 2012