Search results matching tag 'Jobsite Online recruitment'

Impact of Jobsite TV Campaign

1736064 — Fri, 07 Nov 2008 13:48:00 GMT

Had the first feedback as to impact on the Jobsite splurge on TV advertising (and other media)

Application levels have increased 27%.(October vs September)

New registrations (Jobsite.co.uk only) have increased 48% (Oct vs Sep).

Searchable CVs are up to 679,000 - with new CVs up over 100% (Oct vs Sep)

It is important to note when discussing media stats that i actually trust these numbers - i can't quite work out whether i expected the figures to be even higher - it was a very big impact campaign.

TV advertising tends to be brand building led rather than direct response but this does show you that the connection can be made between TV ad and searches/registrations (or did they just up the SEM spend accordingly at same time!)
I think the benefits will accrue over a long long period of time and that Jobsite previously probably the lowest profile of the general job boards amongst UK populace will no longer occupy that slot and that this definitely will result in improved long term traffic stats.

The Failure of a Job Board - Why?

1736064 — Mon, 15 Sep 2008 16:25:00 GMT

This piece is a quick analysis of why JobJourney a UK regional job board has recently been closed by Reed Business (part of Reed Elesvier). The site was part of the Totaljobs Group division of RBI

OK - need to say the following things before giving my opinion

i have utmost respect for Totaljobs management and the way they have launched successful verticals/niche sites (retailchoice CWjobs etc)while continuing to grow the core product
The people i knew who were involved in it were also top drawer
its easy to sit on the sidelines and comment - doing it is much tougher

I also have no inside knowledge of the actual figures but take a wild leap of logic and assume it was not making a profit and presumably was showing very little sign that it would produce the requisite margin for the company going forward.

So my view is

1. Never liked the JobJourneyNorthWest geographical position. If its a local site then it needs to be local and most recruitment is city/county based. The region stretched from Cheshire to Cumbria and was up against strong Manchester, Liverpool, Preston competition. A North West job board had the feel of something invented from London. (to me anyway)

2. Connected to the point above - but Manchester has just about become the most competitive territory in online this year and this amount of competition affects yields and client retention rate as people go from one trail to another to another.

3. What does a network of local sites adds up to what? A big national site like.......TotalJobs. And what tends to happen in many companies is that someone from the outside (or inside) looks at the numbers and thinks - Blimey we are having to put this amount of resource and effort in to make not a lot of money - what would be the result of diverting all (or some of) this resource to our successful highly profitable national Job Board? Coincidentally there are now TotalJobs sales staff in all key regions which i guess made the situation even more striking.

4. its the economy stupid - lets not be naive - its tough out there - and launching a site is twice as hard in these delicate economic conditions. Patience and long term investment can be thin on the ground in harsher economic times.

5. RBI sell off - i believe that as the company is made ready for sell off that they have conducted a purge of products that do not minimum contribution levels. Not sure about this point - it made be a convenient excuse as if a product showed enough profit potential - it would add value to any acquisition.

Anyway - it did not work out - no shame in that and i applaud their efforts.

Good Luck to all involved in the future.

No Frills Recruitment Advertising

1736064 — Wed, 10 Sep 2008 12:56:00 GMT

In case any of us get carried away with the aspitrational nature of recruitment advertising - progressing your career, bettering yourself etc - you get sites like Loadzajobs and Gisajob who bring us down to earth and sometimes getting a job is just a painful necessaity involving no apsiration at all.

Blimey - Job Board spends lots of money on "proper" advertising

1736064 — Fri, 05 Sep 2008 09:40:00 GMT

Jobsite launched their £15m TV ad campaign yesterday in swanky Charlotte St Hotel - as my colleagues were sipping champagne and hearing the glossy presentation i was reading Chicken Licken and Hansel and Gretel to my own rather demanding audience. Its easy to carp about the effectiveness of a big TV ad campaign and whether £15 million as a budget was arrived at by multiplying everything by 2.5 and adding the first number you thought of at the end but its a great sign to the UK that online recruitment is a complete solution to people irrespective of age, class, colour or creed and i think helps us all when we are out their evangelising to the HR community. Need to mention the fact that Monster have been doing TV too but this step is really significant and may see others get their marketing cheque books out again.
As an aside - the ads star Max Beesly who speaking personally annoys me intensely - but women and people from the north (and probably everyone other than me) may disagree.