Search results matching tag 'Jobsite'

Impact of Jobsite TV Campaign

1736064 — Fri, 07 Nov 2008 13:48:00 GMT

Had the first feedback as to impact on the Jobsite splurge on TV advertising (and other media)

Application levels have increased 27%.(October vs September)

New registrations (Jobsite.co.uk only) have increased 48% (Oct vs Sep).

Searchable CVs are up to 679,000 - with new CVs up over 100% (Oct vs Sep)

It is important to note when discussing media stats that i actually trust these numbers - i can't quite work out whether i expected the figures to be even higher - it was a very big impact campaign.

TV advertising tends to be brand building led rather than direct response but this does show you that the connection can be made between TV ad and searches/registrations (or did they just up the SEM spend accordingly at same time!)
I think the benefits will accrue over a long long period of time and that Jobsite previously probably the lowest profile of the general job boards amongst UK populace will no longer occupy that slot and that this definitely will result in improved long term traffic stats.

Impact on Press to Online Migration of a Downturn

1736064 — Fri, 26 Sep 2008 12:36:00 GMT

Not a snappy heading is it? but here are a couple of slides that show the impact on the most mature online recruitment market (I.T.) - and maybe there are some lessons to be learnt for general market innext few years. The commentary is that as IT sites like Jobserve, Jobsite grew in late 90s - the press market grew simultaneously riding the IT boom.

Cue 2000-2001 post dot com crash, post Y2K, post establishment of Euro and 9/11. We saw slowing in growth in online and a complete car crash in press advertising. And when the market picked up again.... advertisers had looked at ROI, cost per response, were leaner with their ad budgets and we saw "hockey stick" growth in online and nothing at all in press. This will not be of great cheer to executives like Trinity Mirror's Sly Bailey who claimed recently that downturn was cyclical - by the way how in 2008 can a CEO of a big publicly listed media company say that and not be laughed off stage by city analysts.