Re: Are consumers being short-changed by shrinking products?

2300930 — Tue, 09 Sep 2008 07:55:20 GMT

Core target of the brands we are discussing are adults/ teenagers. They mostly fall under Achievers.

Instead of pack sizes If the brands owner changes the price, then their target consumers would have tried seeking other brands falling under similar price value, the brand royalty may affected and their target consumers would get an opportunity to try tasting other brands.

In my opinion, reducing pack size is more safer than hiking the brand prices.

Search results matching tag 'Jeddah'

Re: Are consumers being short-changed by shrinking products?