Search results matching tag 'James Bond'

Is it good to see Moore of Sir Roger?

673734 — Wed, 07 Oct 2009 09:46:00 GMT

I’ve long been a fan of Sir Roger Moore, so was amused by his appearance in the latest Post Office ad.

Once I’d got over the shock of seeing Sir Roger in this context - after all he’s more associated with boring, worthy charity work for the likes of UNICEF these days - I couldn’t help feeling a bit depressed.

Has it really come to this? A man of Sir Roger’s stature, he was once James Bond for God’s sake, is reduced to flogging financial products for the Government.

The ad itself is predictable but no great embarrassment (Sir Roger does a knowing raised eyebrow to camera and is involved in a cheesy “smoothie” gag but by no means disgraces himself).

But then it seemed sad to see him spending time doing this stuff rather than enjoying himself in the South of France or on the ski slopes somewhere.

He can’t need the money but that’s never really mattered to Sir Roger who just seems to like earning the stuff. And why not? Sir Roger has always been the type to turn a turkey into a golden egg, seeing film as a highly commercial enterprise rather than an artistic endeavour. Any man who has starred in movies such as The Cannonball Run, Bullseye! and Spice World can’t afford to take himself too seriously.

And hopefully the ads will prompt UK TV producers to consider Sir Roger for parts again as he’s never actually retired from acting. The Midsomer Murders creators could do worse than revisit their idea of approaching Sir Roger and his friend Sir Michael Caine to feature in an episode.

Re: What brands do you most associate with Bond?

758513 — Mon, 03 Nov 2008 01:11:45 GMT

Virgin Atlantic

'Quantum of Solace'? Worst title ever?

255762 — Fri, 25 Jan 2008 09:24:10 GMT

Is this the worst film title in the history of the world ever? Someone please hire some movie brand consultants so they can explain just how bad the title for the new James Bond movie is.

You can't go from 'Casino Royale' to 'Quantum of Solace' it sounds like the sequel to Stanislaw Lem's 'Solaris'.

Apparently the title is taken from one of a collection of short stories published by Ian Fleming in 1960, but that doesn't make it right.

I'm sure it will (on the evidence of 'Casio Royale') be very good. Daniel Craig is already shaping up to be a very good Bond. Producer Michael Wilson is promising "twice as much action" for what is Bond 22, in which Bond goes looking for revenge.

Craig does a very good job of trying to explain the title. Apparently it has something to do with Bond entering a Buddhist monastery where there is much solace, as you would expect.

According to Craig: "Ian Fleming had written about relationships. When they go wrong, when there's nothing left, when the spark has gone, when the fire's gone out, there's no quantum of solace. And at the end of the last movie, Bond had the love of his life taken away from him and he never got that quantum of solace."

"So he's looking for revenge, you know, to make himself happy with the world again. But the title also alludes to something else in the film," he added.

Okay, so there's no mention of Buddhists or monasteries just yet, but really there should be.

The good news is that with the naming of the latest Bond movie. George Lucas is no longer the worst in the world at coming up with film titles. The 'Quantum of Solace' makes the 'Phantom Menace' look like a work of genius. Okay, well not genius, but for a film about trade embargoes better than he has any right to expect.