Search results matching tag 'Ethnic and multicultural advertising and communications'

Re: Australian media owners

2611388 — Mon, 22 Jun 2009 16:29:10 GMT

Hi Andrew

I'm from Catch Media Group, a london-based media sales representation company specialising in Australasian media, we are the European representatives for Fairfax Digital, Australasia’s leading news and information portfolio of newspapers and websites including iconic brands such as The Sydney Morning Herald (smh.com.au) and The Age (theage.com.au).

Does this sound like the type of media you are looking for?

In addition to Fairfax Media, we can also offer DM solutions targeting Australia through our exclusive partner The List Group.

If you could drop me your details over on gavinm@catchmedia.co.uk i'll give you a call to chat further.

Thanks

Gavin

10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency.

239324 — Tue, 14 Apr 2009 11:15:10 GMT

1. Professional Competence The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. 2. Professional Development The agency is committed to the development of outstanding staff talent through qualifications, craft skills training and Continuous Professional Development (CPD). 3. Market Leaders The agency should be a proven leaders and have comprehensive knowledge in the ethnic and multicultural market. Check the history of the agency and the campaign work they have done 4. Information and Intelligence The agency should have access to data, statistics and case studies to share with the client. Look at their case studies and check the quality of their work 5. Accreditation Check if agency is accredited by any professional advertising bodies. Accredited agencies receive expert advice to ensure their work is legally and regulatory compliant. 6. Research the Agency Read about the agency and ask their clients for references 7. Proven Effectiveness As a client you must insist on evaluation, ROI and value for money and check if agency have won any awards. 8. Chemistry Meet the teams and look at the staff and agency capabilities 9. Financial Stability The agency must demonstrate financial stability and it is the client duty to check their financial situation to ascertain their strength 10. ISBA Recommended ISBA, the voice of British advertisers,recommends IPA member agencies Saad Saraf CEO Media Reach Advertising www.mediareach.co.uk

Re: Media Buying Agencies in London

239324 — Fri, 27 Mar 2009 21:15:06 GMT

Media Reach Advertising is an integrated multicultural agency targeting affluent groups with high disposable income such as Arabs, Asians, Chinese and Russian to name but a few. They can help brands that wish to spend their budgets to target easy to convert groups.