http://community.brandrepublic.com/search/SearchResults.aspx?o=DateDescending&tag=Da+Vinci+Project&orTags=0Search results matching tag 'Da Vinci Project'en-USCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/the_wethey_forecast/archive/2008/03/12/why-should-anyone-launch-a-1000-strong-house-agency.aspxWed, 12 Mar 2008 09:47:56 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:18167695124<font face="Arial" size="2">So the &#39;DaVinci&#39; agency commissioned by Dell from WPP is behind schedule and still lacking a CEO.</font> <div><font face="Arial" size="2">You have to ask yourself why - given the history of in-house agencies -&nbsp;WPP should feel the need to start a monster shop dedicated to Dell,&nbsp;when they already have more than 2000 operating companies in over 100 countries. Also why would a smart outfit like Dell call a pitch and commit themselves to such a long-term exclusive&nbsp;arrangement when they could have had the pick of the existing crop? At a difficult time for the traditional agency business, we obviously wish DaVinci well - and hope that it is more successful than Publicis Groupe&#39;s Leonardo!</font></div> <div>&nbsp;</div> <div><font face="Arial" size="2">The Wethey Forecast has been strangely quiet this year. But stand by for a weekly (at least) series of &#39;asking why&#39;. There are so many unanswered questions about marketing and advertising at the moment. I&#39;m going to give you some puzzles to unravel. Answers please on this blog.</font></div>