DMA in Defensive Mode at The Grosvenor House last night

2378546 — Wed, 10 Dec 2008 11:03:00 GMT

Last night The Grosvenor House had the rare distinction of hosting not one but two DMA events. The first in The Great Ballroom for the Direct Marketing Association Awards and the other in a heavily fortified bunker of a function room, for the Defence Manufacturers' Association Ball.

One event was focused on impact, campaign planning, logistics, targeting and delivery, the other was focused on, well, much the same really...which got us all thinking (including our compere, Dara O'Brien). With the Direct Marketing Association expanding its categories to 32 this year, we sat there wondering what the Defence Manufacturer Association Awards would look like.

Best use of sea-launched guided missile, best firearm anti-jamming mechanism, best tracer bullet, best thermo nuclear bomb. Interesting, isn't it, how we in marketing deploy the language of war to describe what we do. Perhaps the two industries aren't so different after all. Maybe next year, we could all join up and share our learnings.

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DMA in Defensive Mode at The Grosvenor House last night