Can brands be friends? Version 2.0

1319935 — Thu, 11 Sep 2008 17:07:00 GMT

MySpace are on the panel session I'm doing at ADTECH LONDON in two weeks time. What would you like to ask them? I'll pose your questions on the day to the panel, which includes Mark Cridge, Steve Henry, George Bryant, Anthony Lukom and Shaun Gregory. According to Facebook, brands can have fans rather than friends, but what's the value in having ten thousand fans compared to advertising impacts, for example? As the word 'utility' slips into the marketer's vocabulary, what does it mean for advertisers?

Can Brands be Friends?

1319935 — Mon, 16 Jun 2008 23:50:00 GMT

Looking forward to our seminar at Cannes today - we'll have Facebook, MySpace, Intel and Blyk (the mobile platform) in a panel discussion working out whether brands can be friends and what form of advertising (that isn't really advertising anymore) will evolve to be relevant, engaging and deliver new results in an always on connected world. I expect some powerful discussion and ideas for what brands should do to live well in the new space. Social media users do actually watch less TV. From their digital experiences, they want relevant stuff. They love free stuff. They don't want to hear from you, unless you've been asked. They crave community. They want to belong. But they want to belong on their own terms. Of course this isn't new. These are anthropological norms. The difference is the technology, the tools and the enabling attitudes of these enlightened businesses. When they provide real value to enormous communities, the value of other more classical media properties diminishes.

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Can brands be friends? Version 2.0

Can Brands be Friends?