Search results matching tag 'Cadbury Schweppes'

One more gorrila(less) viral

255762 — Wed, 17 Dec 2008 11:32:00 GMT

The International Fund for Animal Welfare has created a Gorilla viral all of its own with 'Gorilla, missing in action".

There have been a number of Gorrila spoof ads (okay well there was the Wonderbra model drummer viral which people seemed to really like for some reason), but although this one from the IFAW is a bit after the fact it makes its point well enough courtesy of Cadbury's classic chocolate ad. The viral has gone online today to highlight the plight of the world's rapidly disappearing endangered species from tigers, elephants, whales, turtles to gorillas.

The 40 second pro-bono spot was created by Magnus Thorne and Paul Turner at Rapp London, and was directed by Harry Dwyer and produced by James Sorton through the production company 2am.

This is not a Flake ad

255762 — Tue, 18 Mar 2008 14:43:42 GMT

If you've seen the Flake ad starring Joss Stone then you know true advertising horror, but don't worry it isn't really an ad. Joss says so, besides the whole thing came to her in a dream... or something. Take a look.
The ad, which is, as some of you have already pointed out in the Forums, too awful for words, seems to get worse everything time it airs.

As one put it, the spot actually looks like a spoof, but in a fearsome doublebluff it is revealed to be authentic. Scary.

Joss, whose popularity in the UK is, errrm, not what it used to be, has a great voice, no doubt about it, but when she breaks into "only the crumblest flakiest chocolate in the world" the world cringes. A lot.

Maybe because we all know how fake the moment is (rather than Flake) and she's been accused of being a huge phoney herself.

Now this supporting gem has appeared where Joss talks about her dreams and the fact that she dreamt about doing something with Cadbury's?! Who knows why people say shit, scientists have not been able to come up with an answer yet.

Still let's hope that Publicis, who have the account, think a little harder next time. Bring on the gorillas. The band.

Wonderbra pulls model drummer

255762 — Mon, 19 Nov 2007 09:13:00 GMT

Not sure why but, Wonderbra has pulled its Cadbury Gorilla spoof viral, you know, the one with the model. Maybe irony failed. Maybe Phil Collins complained. If you didn't see it, now's your chance.

This viral was strictly for the boys... but then who are lingerie ads really created for anyway?

News of the viral being pulled, which I wrote about last month, was reported on the Lingerie Director UK blog.

Still, it created a buzz and got people talking. Job done. Quite why it was pulled is unclear. Maybe Phil Collins is upset. Now that would be a shame.

Of course, the upshot is that we won't have to hear that song again. Granted, it was an inspired use first time around, but really there must have been someone other than Phil Collins Cadbury could have chosen? Suggestions? I'm sure the word "irony" was bandied around. Or Maybe it wasn't. Phil Collins isn't ironic unless you happen to be Patrick Bateman from Brett Easton Ellis's 'American Psycho'.

"Do you like Phil Collins? I've been a big Genesis fan ever since the release of their 1980 album, Duke. Before that, I really didn't understand any of their work. Too artsy, too intellectual. It was on Duke where, uh, Phil Collins' presence became more apparent. I think Invisible Touch was the group's undisputed masterpiece. It's an epic meditation on intangibility. At the same time, it deepens and enriches the meaning of the preceding three albums. Christy, take off your robe. Listen to the brilliant ensemble playing of Banks, Collins and Rutherford.

"You can practically hear every nuance of every instrument. Sabrina, remove your dress. In terms of lyrical craftsmanship, the sheer songwriting, this album hits a new peak of professionalism. Sabrina, why don't you, uh, dance a little. Take the lyrics to Land of Confusion. In this song, Phil Collins addresses the problems of abusive political authority. In Too Deep is the most moving pop song of the 1980s, about monogamy and commitment. The song is extremely uplifting. Their lyrics are as positive and affirmative as, uh, anything I've heard in rock. Christy, get down on your knees so Sabrina can see your ass. Phil Collins' solo career seems to be more commercial and therefore more satisfying, in a narrower way. Especially songs like In the Air Tonight and, uh, Against All Odds. Sabrina, don't just stare at it, eat it. But I also think Phil Collins works best within the confines of the group, than as a solo artist, and I stress the word artist. This is Sussudio, a great, great song, a personal favourite."

Model with drums

255762 — Tue, 06 Nov 2007 10:31:00 GMT

I'm not sure how many Cadbury Gorilla spoof viral ads I've seen on YouTube (a few) and now Wonderbra is at it. You can guess what happens next.

What you mean you can't? OK, I can help you out here. Instead of a gorilla, you have a model sitting behind the drum kit in her Wonderbra and jeans.

What you still can't imagine what happens next? She starts drumming. To Phil Collins turns out she gets quite into it and, well, there is movement all over the place. Good job she has her Wonderbra on. Phew.

According to Gordon Lee, the marketing director at DB Apparel (Wonderbra, Playtex, Shockabsorber), the "new model we discovered is sensational".

While this might be overstating the case a bit he's probably not far wrong (but judge for yourself, please). While this viral will be no doubt watched a lot in offices up and down the country (thereby justifying its creation and being also a meter for its success), with more than 22,000 having already seen it you can't really help thinking that it didn't take a great deal of creativity. Really it proudly bows to the lowest common denominator. I mean let's face it, a model sits there and her breasts bounce around.

Racist Trident ?

255762 — Thu, 01 Mar 2007 10:49:51 GMT

Not only is JWT's Trident chewing gum campaign too awfulf for words, but now people are calling it racist.

Campaign is reporting this morning that the advertising watchdog is to investigate the TV ad for Trident chewing gum after being inundated with complaints that it is racist.

The Advertising Standards Authority is acting after it received 85 more than complaints were received by yesterday afternoon and none of them were from me. Honest

The spot features a Jamaican "comedian" on stage complaining about the blandness of chewing gum.

Who knows why? Its best not to ask these questions. Someone gives him a pack of Cadbury's Trident and then he is off on a personal crusade with the slogan: "Mastication for the nation."

Oh the slogan. Another question, and really it’s the same question, why?

Mike McKenna, the JWT senior creative who helped produce the film, said: "We would never have written anything we thought was going to upset people."

He said the film was inspired by dub poetry exemplified by such performers as the poet Benjamin Zephaniah.

"The actor certainly never thought it had racist overtones," McKenna added.

"I would never have set out to upset anybody. I have good friends who are non-white."

That last quote is a gem.

February 27 - Just how bad is the Cadbury Schweppes Trident TV ad campaign? I hardly know where to start. JWT, your time is really up.

Here's the thing. You're trying to muscle into a market where Wrigley has 95% dominance, what do you do?

You don't launch one of the most irritating ads in the history of irritating ads do you? Surely not, that would be gold-plated dumb.

This is, however, what Cadbury Schweppes has done. Did the client look at this and think: "OMG I don't get it? Shall I just nod and smile as the agency sell it to me?"

He must have. This campaign is a disaster.

Every time I see it I have to mute the ad and I’m really not that much of a muter.

Cadbury Schweppes has such an up-hill struggle to wrest away the market from Wrigley, which has dominated the UK for so long.

It has a much better position in the US, where through its control of Adams (it bought that firm in 2003), which makes Trident (Dentyne, Halls cough sweets and Bubbalicious), and has more than 30% of the market.

In the UK it has 5% and with that it just has to do better. It's only right that there should be competition, but Wrigley could do nothing and not lose market share.

Chewing gum is a sector of the market exactly known for great advertising. Can anyone remember an ad other than the 2003 Wrigley Xcite ad (you remember, the one with the dog being vomited up, which was created by Abbott Mead Vickers BBDO and racked up 600 complaints).

I can't.

That spot (showing a man lying on the couch next to a half-eaten kebab after a heavy night out. As he wakes up, he gags and a black and white dog emerges from his mouth) was pulled. This ad should be pulled but for different reasons.