The Economist, China and eight rules for everyone

255762 — Wed, 24 Sep 2008 14:49:00 GMT

Fascinating series of videos to watch from the Economist Groups Fifth China Branding Roundtable in Beijing this week, which has produced a series of eight rules that make essential viewing for anyone thinking about the Chinese market.

The Economist gathered more than 150 marketing executives and Landor Associates and Cohn & Wolfe summarised the outcome of the conference in 8 New Rules for Success in Chinas Changing Branding Environment.

8 New Rules for Success in China - #1

8 New Rules for Success in China - #2

8 New Rules for Success in China - #3

8 New Rules for Success in China - #4

8 New Rules for Success in China - #5

8 New Rules for Success in China - #6

8 New Rules for Success in China - #7

8 New Rules for Success in China - #8

In addition to this video series, you can read the latest news from the conference seeisee.com/sam.

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And the Olympic Gold in Social Media goes to...........

812253 — Wed, 13 Aug 2008 06:03:00 GMT

Apparently the 12 global sponsors of the Olympics have spent over $6 billion for ads targeted at the Chinese market alone but according to the Wall Street Journal it is the brands using ingenious social network based activity that are showing some real results.

Guerilla activity from companies such as Volkswagen with "Honk for China", and Pepsi with “Everyone can be on the can for China” shows tha social media is fast becoming the experiential marketing of the Athens Games

Of course the Global sponsors are hitting back with Coca Cola's Design the World a Coke, McDonald's Lost Ring activity and Lenovo's Olympic competitors blogging platform as well as Samsung and Panasonic with photo and video uploads but according to Paul French, founder of Access Asia, a market research firm based in Shanghat, writing in the LA Times "Everyone thinks everyone is an Olympic sponsor,"

This dilution and clutter have left some analysts wondering whether Olympic sponsorship -- or even advertising at all during the Games -- was worth the hefty fees. Eastman Kodak Co., an Olympic regular for decades, said this would be its last Games sponsorship. Computer maker Lenovo Group also is dropping its global partnership after Beijing.

It will be very interesting to see what London 2012 brings !

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The Economist, China and eight rules for everyone

And the Olympic Gold in Social Media goes to...........