Search results matching tag 'BIMA'

Why some awards aren't a waste of time and money.

1319935 — Wed, 05 Aug 2009 15:51:00 GMT

The biggest criticism laid at the door of the big awards events is that they are a money spinner for events companies and celebrate only the most selfish or the most sophisticated self promoters. Sir John Hegarty and Steve Henry tell us that more than 90% of the work out there is rubbish. Obviously all of you are trying to do something about that. On the awards front, this year's BIMA awards have had a rethink, for the better.

I declare an interest here, as I'm on the committee. And we've made a few changes that are relevant and useful to entrants. We've made it a criteria for judging to give feedback to every single entry. No other creative award does this. We've also made the cost of entry accessible. Not just to entering work, but also to attending the event, which will be a big party bash rather than an expensive sit down do. We've gathered a list of luminaries that might be worth putting work in front of. Best of all, we've made the judging criteria simple - equally weighted across strategy, creativity, interactivity and effectiveness. And awards will be made for craft skills as well where the work is particularly cleverly executed.

Need proof? Here are some of the judges. Paul Hammersley (The Red Brick Road), Robert Campbell (Campbell Lace Beta), Will King (King of Shaves), Gareth Jones (Revolution), Kelly Wright (Warner Bros.), Jody Smith (Channel 4), Adam Powers (BBC), Alex Smith (Microsoft). Need to enter? Click here.

See you in November.

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Vote for best blog in BIMA awards. (Not necessarily this one).

1319935 — Tue, 04 Aug 2009 17:20:00 GMT

Enter now people. This year the Best Blog awards will be decided via a public vote in two rounds. In the first round BIMA will take nominations for your favourite blogs and in the second BIMA will shortlist the nominations and publish a poll to allow the community to vote for their favourites. Entry is open to any blog as long as the content is not offensive in any way. Industry bloggers, are of course a jolly polite bunch, and will no doubt vote for others rather than for themselves!

go here to have a go http://www.bimaawards.com/categories/best_blog/

PS you don't have to vote for me. I'm on the awards committee already :)

PPS Embed the link below in your blog if you'd like people to vote for you.

Is it the brand, or is it the brief?

1319935 — Fri, 28 Nov 2008 11:04:00 GMT

At the British Interactive Media Awards (ps got one for Intel woohoo) last night Nike and AKQA did really well – congratulations to them for an outstanding showing. I was asked by another Client at the event how helpful it is to have Nike as a brand to play with. Poke did well with Orange too, another brand that has a certain award friendliness.

Years ago I was watching a focus group through a glass wall, with the moderator showing some work we had made for a car client. (I’ll keep the names quiet to protect the innocent). Then he showed a host of competitor pieces, and everyone lit up. We thought, and post-prodded consumers came round to the idea too, I’m pleased to say, that our work was really good. Different, provocative, even. But it didn’t get a gut reaction.

Chatting to the moderator afterwards, he said, well, it’s the brand, They just see those (dull, bland, ordinary) cars, and when they see the other (cool, sporty, dynamic) cars, they, well, just light up.

I guess it’s all of our concern to create work that sets the long-term values and tonality for brands that give them privileged status with the consumer. Is it so much harder to win awards with more ‘challenged’ brands?