Search results matching tag 'Ads'

Love the new Paul Whitehouse hairdresser ad?

2664107 — Fri, 16 Oct 2009 11:16:39 GMT

Wasn't sure about Aviva's ad series with Paul Whitehouse as a goth and the one as a silver surfer. But loving the new one as a hairdresser. What do others think?

Re: Does the music make the ad or the ad make the music?

2274621 — Wed, 02 Sep 2009 11:22:36 GMT

Why don't you look at the relationship betweens movie ticket sales and its respective soundtrack sales. You might find an interesting relationship.

Joel

agency:2 The social media agency

Test yourself on Iconic brands minigame

273167 — Thu, 11 Jun 2009 16:56:00 GMT

Try this minigame on iconic ads and brands. Just guess when you think the brand or ad came out - the closer you are the higher your score.

Funny ads on Facebook

2244227 — Mon, 23 Feb 2009 11:51:02 GMT

Hi guys,

Thought this may be something to pass the time whilst we should really be working :)!

Paste http://www.facebook.com/group.php?gid=51579108541 or search 'funny ads and marketing' on Facebook

My hope is that it can be a compendium of funny shizzle celebrating the companies that understand that a well branded and advertised product can really make the world feel a little bit more fun, as well as link back to their product/service. So, expect a lot of Reebok's Terry Tate (legend!), funny pics and other virals (new Durex one anybody :D)?

Get yourself involved, if anybody online knows funny ads and marketing campaigns, I'm sure the community here will! Feel free to add videos and pics, let's show the world (well, our mates on FB anyway...) that us people that work in marketing and PR know how to waste the day joyfully better than most... Solitaire is for people without imagination!

Have fun

Rich

For a creative within the advertising industry are DESIGN SKILLS a necessity or an added bonus?

2419340 — Fri, 20 Feb 2009 16:53:44 GMT

Are design skills needed for a creative, or will a stick man sketch do? Does this differ from larger agencies to smaller agencies? Has the credit crunch effected this?

20 Years of Sky Ads

1153896 — Sun, 08 Feb 2009 00:57:05 GMT

Sky celebrates its 20th anniversary this year and to celebrate we've launched http://sky.com/20years.

The site includes a collection of 20 of our memorable ads and promos, that we think you'll enjoy.

We've also launched a viral promo, a snapshot of some of our advertising highlights: http://www.youtube.com/watch?v=h6Uwi_ZrCTI&feature=channel_page

Let us know what you think.

Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

1914250 — Sat, 07 Feb 2009 21:54:50 GMT

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels which will gain maximum reach for campaigns. What are your thoughts about the above integration and what the future holds? Marvin

BBC's breathtaking bias against advertising

695124 — Mon, 10 Dec 2007 09:21:41 GMT

The Wethey Forecast seldom gets written on a Sunday. I’m normally tucked away from controversy on the golf course. But yesterday I listened to Radio 5 Live instead (for the sports coverage, which is excellent), and caught a remarkable example of the BBC’s mission to discredit advertising.

The programme, called ‘Classroom Commercials’ and presented by Rachel Burden, was broadcast at 11.30. It had been trailed all morning as a news item: ….’The Government has been looking at a major enquiry into the possible harmful effects of advertising on children’. To call the 25 minute feature a mish-mash would be generous.

It started with a reference to the junk food debate and a link to the “Put the fizz into science” promotion by Mentos. In return for repeating the Mentos and cola experiment, schools can receive £2000 of teaching equipment for chemistry lessons. Adidas contribute to physics teaching by allowing teachers to demonstrate the properties of the Predator football boot. Among the other ‘villains’ are apparently BAE and the nuclear industry, who supply teaching materials to schools. Almost unimaginable evil apparently flows from Disney helping with dance teaching in association with High School Musical, and Revlon who offered money off vouchers for a new fragrance. There were no commercials in the classroom (despite the title), but at 11.52 the programme was – hysterically – interrupted by a commercial promoting DAB radio receivers! Also the producers appeared to have forgotten that the Government itself uses advertising to talk to school age children. Kids are also allowed to listen to 5 Live and other radio stations, which don’t hesitate to mix editorial with news content – like the trail for this programme. It is hard to imagine a feature which was more contrived, more biased, more trivial, or more potty. If Peta Buscombe or Hamish Pringle are interested, I actually taped it, to make it easier to prepare a riposte to this rubbish. Meanwhile an army of thought police are presumably covering up brand names in schools all over Britain, lest the corruption children suffer in the classroom could in any way influence the way they react to the commercial world they encounter the rest of the time.

Double standards: open season at the BBC vs tough rules for advertisers

695124 — Thu, 19 Jul 2007 08:40:23 GMT

Listening to BBC Director General Mark Thompson’s hair shirt speech yesterday, it occurred to me that there’s a rich irony out there. While advertisers and agencies take a rigorous regime for granted, our public service broadcaster has been playing fast and loose with the truth.

In our quest for politicians and the public to take our business seriously and give it the respect it deserves, I think the BBC’s disastrous fall from grace gives us useful ammunition. We mustn’t let up on A4A (Action for Ads) – even for one week in the holiday season. It is vital that the AA, IPA, ISBA and all leading advertisers and agencies keep up the pressure. We have extremely high standards under the watchful eyes of Ofcom, ASA and BACC. The proof of the pudding is in the public perception that if an ad makes a claim for the efficacy of a product, that claim is likely to be believed: “they wouldn’t be allowed to say that if it wasn’t true”.

Going back to the BBC, DG Thompson needs to cast his cleansing zeal much wider than insults to the Queen and misuse of phone-ins. How about shameless editorial bias in prioritising and slanting news bulletins? And how about relentlessly aggressive and rude interrogation of public figures? The news bias is insidious and dangerous. The routine viciousness of interviewers sets an appalling example. It must also skew coverage by putting off the honest but timid from coming on air, while encouraging liars with thick skins.

It all serves to make adland look wholesome.

Beware the wolf in sheep's clothing – especially when it’s called sustain

695124 — Mon, 30 Apr 2007 11:14:04 GMT

If you believe in A4A (Action for Ads) please log on to the website for Sustain. Its apparently a well-intentioned pressure group for better food and farming.

But if you were listening to Radio Five Live on Saturday morning you will have heard Sustain spokesman Richard Watts interviewed by Rachel Burdon on internet marketing of snack and confectionery products to children.

Unless I completely misunderstood what he was saying, he wants to ban ALL ADVERTISING of what he calls “junk food” just in case children might be influenced by any aspect of it

Sustain describes itself like this: “The alliance for better food and farming advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, enrich society and culture and promote equity. We represent around 100 national public interest organisations working at international, national, regional and local level”. Sounds worthy enough. But Mr Watts apparently wants to deny brand owners the right to advertise any products that Sustain doesn’t approve of. To me that smacks of fascism. I suspect that Sustain is a hostile pressure group with extreme policies – and that our industry should fight them, their views, and their attempts to persuade government and regulators to restrict freedom to advertise in all media including the internet. I could find no way to blog on their site, so – if you agree with me – I suggest you contact them as follows to find out if Richard Watts’ views represent the organisation’s official policy:Address: 94 White Lion Street, London, N1 9PF
Tel: 020 7837 1228
Email: sustain@sustainweb.org