Mr Adam Smith explains the profusion of advertising awards.

879296 — Mon, 04 Aug 2008 15:45:00 GMT

Here, in case you ever wondered, is why bankers don't need awards and we do.

"There are some very noble and beautiful arts, in which the degree of excellence can be determined only by a certain nicety of taste, of which the decisions, however, appear always, in some measure, uncertain. There are others, in which the success admits, either of clear demonstration, or very satisfactory proof. Among the candidates for excellence in those different arts, the anxiety about the public opinion is always much greater in the former than in the latter."

This is from the Theory of the Moral Sentiments by the sage of Kirkcaldy

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Mr Adam Smith explains the profusion of advertising awards.