Wear and share

2228399 — Mon, 22 Sep 2008 17:27:00 GMT

We're helping launch 4mations.tv - Channel 4's new website venture billed as "the centre of your animated universe".

As I'd mentioned previously on my blog, I had planned to run a kind of "diary of a social media campaign launch" - to let the world get a view of what it's like to launch a social media campaign.

However, rule 1 of social media campaigns - they're a lot of work and never go to plan! This is mainly because they mix both technology and people - both of which are pretty unreliable . . .

In this case it's been technology that's been the beef. Anyway, the good news is that our campaign is underway + we're in the midst of merrily spreading the word and hopefully getting the people of the interweb to embrace 4mations and "wear and share" its shiny new content.

One of my favorite 4mations' toys is the "Cursor Cleaner" - a pointless (but fun) widget that cleans your mouse - check it below (rollover for cleaning to kick in!) + get your own from our launch goodybag . . .

Come and see a nice shiny new beta

2228399 — Tue, 26 Aug 2008 16:11:00 GMT

Over the next few months, our team will be helping launch Channel 4's new animation site 4mations.tv.

The strategy behind the campaign launch is based around viral / social media marketing, so as this is a blog about viral marketing I thought I'd write an ongoing commentary about our work - to give you a behind the scenes tour of the ins and outs of running viral / social media campaigns.

As a starter, you can you check out the beta version of the soon-to-be world's best animation site here.

If you want to become a member of the 4mations 400, you can add your exclusive badge to your blog from our rabbit hole .

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Wear and share

Come and see a nice shiny new beta