Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

Find over 3000 jobs
 

Directory

 

Search

More Search Options

Results

  • RE: Marks & Spencer describes its journey from corporate social responsibility to sustainability

    @Nick Peters I commissioned the piece from M&S so just thought I should point out that we asked the authors to focus on the marketing/comms aspect of Plan A/Doing the right thing given the readership of the magazine. Yes, M&S has communicated the plan to consumers heavily but it has actually made 100 commitments so it hardly seems fair to ...
    Posted to Comments on Articles (Forum) by Gemma Charles on 28 Oct 2009

  • DECC in the dock

    I see there have been a number of complaints to the Advertising Standards Authority over the government’s £6m climate change campaign, currently airing on TV. The complainants are split between climate change deniers and people who say the ad frightens children. I disagree with both sets of whingers. One point one, the overwhelming evidence ...
    Posted to Gemma Charles' Green Blog (Weblog) by Gemma Charles on 26 Oct 2009

  • Public musings on Tesco's Bogof plan

    It’s always interesting to find out what real people think of green marketing initiatives. The London Lite dedicated a good chunk of its letters page to Tesco’s plan to run ‘buy one, get one free later’ promotions using vouchers to help cut food waste. If the letters are a fair reflection of the Lite’s postbag then it seems to have received a ...
    Posted to Gemma Charles' Green Blog (Weblog) by Gemma Charles on 21 Oct 2009

  • A changing climate for the ASA

    So the Department of Energy and Climate Change has launched its first ad campaign. Here's my story on it. Opinion is mixed here at Haymarket, the publisher of Marketing. While it's not going to win any awards, I quite like the AMV-created ad. It's no easy task communicating the total annihilation of the human race but simultaneously ...
    Posted to Gemma Charles' Green Blog (Weblog) by Gemma Charles on 13 Oct 2009

  • RE: Global warming is down to you says £6m Government ad campaign

    Dazza, I'm waiting for you to join in on this! As Marketing's first ever sustainability editor, I am, of course, disappointed by the tone of your story but am pleased that it is generating debate.
    Posted to Comments on Articles (Forum) by Gemma Charles on 09 Oct 2009

  • Tap water takes the fight to the capital

    Evian, Vittel and Volvic beware. In an earlier blog I wrote about how Australian town Bundanoon had banned bottled water. Now London town has emerged as the next place that will challenge the dominance of the £1.5bn industry. Hammersmith, my beloved workplace, and Tower Bridge are, according to yesterday's Observer, going to be the first ...
    Posted to Gemma Charles' Green Blog (Weblog) by Gemma Charles on 05 Oct 2009

  • Vote Conservative, but not before you've shopped around a bit

    Greetings dear readers. I'm now in Manchester for the Tory party conference after experiencing the highs and lows of Labour last week and am about to head to the secure zone. As well as picking up a fringe guide, I'll no doubt stumble across the mini-shopping mall that is apparently trading in the exhibition hall. Yes, you read ...
    Posted to Party Time (Weblog) by Gemma Charles on 04 Oct 2009

  • Going green and going lean

    Green Thing, the not-for-profit environmental movement created by Agency.com’s Andy Hobsbawn, has launched what I think is a really cute campaign. 'Glove Love' is about rescuing single gloves then (after a wash) selling on non-matching pairs for a fiver with a little Green Thing tag sewn on. London Underground has agreed to donate some ...
    Posted to Gemma Charles' Green Blog (Weblog) by Gemma Charles on 02 Oct 2009

  • re: It's The Sun wot always ensures that it backs the party wot's going to win it

    Come on Jezza, Harriet's only having a bit of a joke, don't be so po-faced. But does The Sun care about equality issues? Must say I missed all its leaders in support of feminism and gay rights. Anyway isn't it funny how we've both blogged on the same thing within minutes of each other. Yours is good but mine's better. ;-)
    Posted to Jeremy Lee on Media (Weblog) by Gemma Charles on 30 Sep 2009

  • The Sun goes down on the Labour conference

    Last night was a strange one, make no mistake. The Labour faithful were in high spirits after Gordon's speech which had something for both the left (abolishing hereditary peers) and the right (a ban on council houses for teen mums) of the party. But later on the news that The Sun had declared its hand for the Tories after 12 years of ...
    Posted to Party Time (Weblog) by Gemma Charles on 30 Sep 2009

Page 1 of 9 (89 items)
1 2 3 4 5  next