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  • The Printable-coupon revolution

    Printable coupons and vouchers have never been so popular, but marketers using them solely for discounting are missing a trick if they want to grow market share during the recession and beyond.   The shift in consumer behaviour seen in the current recession is the most marked the retail industry has witnessed in many years. Liberal ...
    Posted to Comment Central (Weblog) by Oli Felstead on 25 Aug 2009

  • RE: Branding does work - shoppers vote with feet after Belgian supermarket removes Unilever products

    Cash-strapped shoppers may want the choice of lower-priced, own-label goods when they go to the supermarket, but as the article suggests, endemic discounting is only a short term option in the bid to woo today's price sensitive consumer. If brands and retailers want to retain the key middle England customer base then they need to be far more ...
    Posted to Comments on Articles (Forum) by Oli Felstead on 19 Feb 2009

  • RE: Burger King launches £35 book of e-vouchers

    Whilst it is great to see Burger King using online coupons to woo hesitant customers into their restaurants, today's economic climate means that marketers must ensure they limit their promotional liability if they are to avoid a campaign catastrophe. Using secure printable voucher technology, marketers can leverage the reach of a viral campaign ...
    Posted to Comments on Articles (Forum) by Oli Felstead on 23 Jan 2009

  • RE: Online adspend up 21% while total ad market falls 0.7%

    Internet advertising continues to grow at a staggering rate, however if FMCG manufacturers are going to shift their budgets online they need to be able to measure direct consumer response, not just to the online experience but how that translates to offline sales. The use of Internet printable coupons now provides FMCGs with a vehicle to bridge ...
    Posted to Comments on Articles (Forum) by Oli Felstead on 07 Oct 2008

  • RE: Unilever teams with VideoJug for Grotbuster campaign

    This trial of video advertising demonstrates a willingness amongst online consumers to interact with brands in a more sophisticated way. However, with the majority of grocery shoppers still preferring to shop in-store as opposed to online, it is important that FMCG marketing managers consider how they can harness video-based advertising in order ...
    Posted to Comments on Articles (Forum) by Oli Felstead on 18 Sep 2008

  • RE: Internet to eclipse TV despite big brand absence

    Without question, FMCG manufacturers should be embracing the advertising opportunities provided by the Internet. However, if FMCGs are going to shift their significant budgets online they need to be able to measure direct consumer response, not just to the online experience but how that translates to offline sales. Using printable coupons, for ...
    Posted to Comments on Articles (Forum) by Oli Felstead on 17 Apr 2008

  • RE: Online adspend to pass £5bn by 2012

    Internet advertising continues to grow at a staggering rate (‘Online adspend to pass £5bn by 2012,’ Brand Republic, 28 March 08), however if FMCG manufacturers are going to shift their budgets online they need to be able to measure direct consumer response, not just to the online experience but how that translates to offline sales. The use of ...
    Posted to Comments on Articles (Forum) by Oli Felstead on 03 Apr 2008

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