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Who need’s Phil Collins when you can have Zingolo?

The new Cadbury's Dairy Milk partnership with Ghanaian entertainment culture is wonderfully positive and full of life as well as a glass and half full of milk! Zingolo is the first single released from “Glass and Half Full” records, Cadbury’s own record label. This is launched to celebrate Cadbury’s Dairy Milk Fairtrade certification. ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 20 Nov 2009
Tesco’s poor man’s X-factor partnership hits the wrong note

Tesco has tied up with talent search site 1Click2Fame to launch a series of mobile audition pods outside its stores – why? you hear yourself ask. Don’t you ever go grocery shopping and have that sudden urge to rush into a photo booth-like pod and start singing and dancing and record the video of it?! What exciting prizes can be gained from ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 11 Nov 2009
RE: Newcastle United unveils new stadium name

the worst example of a misguided owner of an historic and much loved brand attempting to create a brand partnership totally against the fans wishes... http://community.brandrepublic.com/blogs/chrisreed/default.aspx

Posted to Comments on Articles (Forum) by Chris Reed on 04 Nov 2009
Something's in life are sacred.....

The news that Newcastle United’s incompetent owners (the ones that got them relegated) are now auctioning off the rights to their ground, the very famous St James’ Park, should surprise no one. A name is not just a name in the world of football. Newcastle’s ground has been called St James’ Park since 1882 and means the world to the most passionate ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 04 Nov 2009
Sick children, tea & Wallace & Gromit – a very British affair

It’s been done before but you can’t help smile through a cynical face at the Wallace and Gromit Great British Tea Party. This time it’s to help sick children and coming up to Christmas with Children in Need around the corner who better to benefit at Christmas time. Yorkshire Tea are the ideal brand partner for the Wallace and Gromit Great British ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 22 Oct 2009
Powerade, iPods and running - a great lifestyle and brand partnership

When a synergistic brand partnership comes along that effectively taps into the lifestyle of its consumers it should be held up like an Olympic torch and applauded! So Powerade’s brand partnership with the Great Event Series, which includes the Great North Run, is logical as it attempts to differentiate itself from other energy drinks.However ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 13 Oct 2009
Free crap versus loyalty in the newspaper world

Newspapers have really stepped up their promotional schedule in the last few weeks. But is anything that they have given away worth having? Last week the Mail on Sunday gave away DVD of a new unreleased film that probably would have done no business at the cinema. Therefore the distributors probably gambled that they would make more money from ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 10 Oct 2009
Kit Kat’s free music downloads partnership encapsulates the perfect break perfectly

Kit Kat’s free music download with every pack promises much and overall it delivers. Nestle have formed an alliance with Universal to offer every customer a free download from 500,000 music tracks.  Although because there is no brand on the packs, no Play.com or itunes to reinforce a trust factor, customers might be cynical about which music ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 02 Oct 2009
National Trust and Monopoly - a perfect brand partnership

The National Trust has pulled off a coup by being the first charity to create a brand partnership with Monopoly. Up until now any tom, dick or harry brand have created partnerships with Monopoly with regional themes, football clubs, cartoon characters you name it having their own Monopoly branded board. The  National Trust will educate ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 02 Oct 2009
What does Grease and apples have in common? Nope, me neither!

Pink Lady apples have partnered with the theatrical production of Grease to raise awareness of their brand. Pink Lady is giving away tickets, West End breaks (as the show is only on in London) and the chance to meet the cast (some guy who didn’t win x-factor….) which they are promoting through the press.  Just because there is a nasty gang ...

Posted to Chris Reed on partnership marketing (Weblog) by Chris Reed on 17 Sep 2009

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Who need’s Phil Collins when you can have Zingolo?

Tesco’s poor man’s X-factor partnership hits the wrong note

RE: Newcastle United unveils new stadium name

Something's in life are sacred.....

Sick children, tea & Wallace & Gromit – a very British affair

Powerade, iPods and running - a great lifestyle and brand partnership

Free crap versus loyalty in the newspaper world

Kit Kat’s free music downloads partnership encapsulates the perfect break perfectly

National Trust and Monopoly - a perfect brand partnership

What does Grease and apples have in common? Nope, me neither!