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48 hours to save your reputation? If you are lucky, you'll get four

  Take a look at this chart, it shows the Twitter life span of the tube story that ran on Friday and is a lesson for any customer facing organisation.  When something breaks online you literally have 3-4 hours to get a handle on things. As has now been widely reported, on Thursday blogger Jonathan MacDonald filmed a London ...

Posted to News from the Herd (Weblog) by Dirk Singer on 18 Oct 2009
A mixture of celebrity coverage and hard news leads to UK papers upping their US site traffic

  The other day the always informative journalism blogger Malcolm Coles showed how UK newspapers were doing a bit of SEO by stuffing their web-pages full of Patrick Swayze results and tags.  This follows Malcom's earlier analysis that the Daily Mail had become the UK's most popular online newspaper....thanks to its coverage ...

Posted to News from the Herd (Weblog) by Dirk Singer on 18 Sep 2009
20% of tweets about products

  Or so says the result of a Penn State study in the States. Researchers led by Jim Jansen, associate professor of information science and technology, and Twitter chief scientist Abdur Chowdhury looked at half a million tweets. 20% of them were apparently people 'asking and providing' product information. Assuming three million ...

Posted to News from the Herd (Weblog) by Dirk Singer on 13 Sep 2009
Digital media and the idiocy of the big number

  Delivering the keynote lecture at the Edinburgh TV Festival, Newscorp Europe and Asia boss James Murdoch came out with a good soundbite, namely that we have "analogue attitudes in a digital age."   Murdoch was obviously talking about TV and his speech involved taking aim at the publicly funded BBC in particular, but ...

Posted to News from the Herd (Weblog) by Dirk Singer on 29 Aug 2009
It is as if the whole of Birmingham suddenly stopped reading newspapers

  Paidcontent summarises the latest ABC newspaper circulation figures from the UK (US and Australian comparisons follow below) in a single paragraph.   All you need to know, says Paidcontent's Patrick Smith, is that 465,895 less national newspaper copies were being sold - and given away - in July 2009 compared to July ...

Posted to News from the Herd (Weblog) by Dirk Singer on 15 Aug 2009
For the mobile Internet, it really does seem to be a case of 'build it and they will come'

An interesting report by Transpera (via Marketing Charts) conducted in the US shows: Once someone starts graduating onto mobile video with their phone, they are hooked and use it as the main way to go online.  According to the results, 62% of mobile video users use their mobile/cellphones to browse the Internet more than they use their ...

Posted to News from the Herd (Weblog) by Dirk Singer on 05 Aug 2009
The Empire strikes back or the old order's attempt to bring an end to the age of free

 They've had enough. Enough of all you freeloaders stopping by their sites and not paying. Enough of you ignoring the ads they've served up for you. And enough of you reading and sharing their stuff elsewhere.  'They' is traditional newspaper and media publishers who are now online. And their point of view can ...

Posted to News from the Herd (Weblog) by Dirk Singer on 27 Jul 2009
Is online video maturing?

This is interesting - Will Sullivan at Poynter Online has a report on online audiences getting used to longer web videos.   It's a theme that I've posted on before on my home blog, that despite the huge numbers touted around about the online video explosion, those same numbers have pointed to something completely different ...

Posted to News from the Herd (Weblog) by Dirk Singer on 20 Jul 2009
re: US survey casts doubt on whether online ads really do aid awareness

Yes - Comscore did exactly that with their survey.   They claimed to show that brand search results went up around the same time an online ad campaign broke even though the click throughs were puny. One of my points with the Comscore stats is that as far as I can see they haven't definitely shown that the online ads were responsible.   ...

Posted to News from the Herd (Weblog) by Dirk Singer on 06 Jul 2009
US survey casts doubt on whether online ads really do aid awareness

Recently Comscore was commissioned to do a report on behalf of online publishers to show that online display really does work. "Forget about the click through" was the angle, "what matters is that these ads drive awareness."   A piece of research out by Harris Interactive casts some doubt on that. A survey of ...

Posted to News from the Herd (Weblog) by Dirk Singer on 04 Jul 2009

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48 hours to save your reputation? If you are lucky, you'll get four

A mixture of celebrity coverage and hard news leads to UK papers upping their US site traffic

20% of tweets about products

Digital media and the idiocy of the big number

It is as if the whole of Birmingham suddenly stopped reading newspapers

For the mobile Internet, it really does seem to be a case of 'build it and they will come'

The Empire strikes back or the old order's attempt to bring an end to the age of free

Is online video maturing?

re: US survey casts doubt on whether online ads really do aid awareness

US survey casts doubt on whether online ads really do aid awareness