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  • Eprivacy Directive: van Rompuy should reconsider.

    Although his direct powers are limited, and the ink still wet on his papers, the new EU president Herman van Rompuy should consider using his influence to create a consensus for reviewing the recent passing of the EU’s eprivacy directive.   Part of the directive, which is about to be fully adopted, covers cookies and user’s rights. The ...
    Posted to Marketing Technology (Weblog) by Rob Taylor on 20 Nov 2009

  • Facebook/Nielsen Brand Lift to reassure display advertisers?

    Today, Che Guevara finds himself adorning key-rings, T-Shirts, mugs and virtually every possible form of merchandise conceivable to the human mind. Ironic, but perhaps proof that the longevity of most modern social endeavours are eventually decided by their ability to ring in commercial gains. What works for Che Guevara, needs to work for social ...
    Posted to Marketing Technology (Weblog) by Rob Taylor on 09 Oct 2009

  • Measuring Social Media effectiveness

    Digital marketing technology has two main pillars: delivering a message and measuring the effectiveness of that message. One of the reasons why digital is such an interesting area to work is because both of these pillars are in constant flux. Obviously, delivery mechanisms are becoming more and more refined and targeted - companies are finding ...
    Posted to Marketing Technology (Weblog) by Rob Taylor on 18 Sep 2009

  • Do you have a Feeds Director?

    I was having a look at the US version of Bing to get a better understanding of what the UK version will look like when the army of Microsoft developers have finished customising it for a UK audience.  Needless to say, the US version is a lot more functional and has a lot of nice features. One compelling feature is the travel tab, which ...
    Posted to Marketing Technology (Weblog) by Rob Taylor on 21 Aug 2009

  • Why I may be out of a job?

    With the news that Yahoo and MSN are back courting each other, I thought it relevant to talk about the (not so) recent MSN advertising summit. Actually, the fact I can talk about it at all is something to be celebrated. All too often entry to these events is dependent upon donning a pair of NDA handcuffs. MS did consider this, but then removed ...
    Posted to Marketing Technology (Weblog) by Rob Taylor on 31 Jul 2009

  • Why is digital like an octopus?

    You have a lot in common with the octopus. You may not know this, but you see things the same. I don’t mean from a personal perspective (although the octopus may like strictly come dancing as much as the next human), but from a physiological perspective. Let me explain: the human and octopus eyes bear more than a passing resemblance. Both have a ...
    Posted to Marketing Technology (Weblog) by Rob Taylor on 17 Jul 2009

  • Could Google make your work less efficient?

      With the apparent early success of Bing, could we be seeing the beginning of a rival to Google that, in terms of marketing activity, receives a significant share of media agency’s attention? MSN and Yahoo search have historically been slightly neglected by media agencies (and some clients), even though there is some volume to be had. The ...
    Posted to Marketing Technology (Weblog) by Rob Taylor on 12 Jun 2009

  • Are you way off target?

    It seems like “the year of the mobile” has been touted ever since the first braying yuppie put their signet ringed finger to DTMF keypad. I’m not going to talk about mobile advertising here, beyond saying I do believe we may finally be at the tipping point. Enough said. I’m going to talk about the subject of debate I recently had about another ...
    Posted to Marketing Technology (Weblog) by Rob Taylor on 29 May 2009

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