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  • #worldview - deconstructing the silo mentality

    Even with the perceived turnaround in the global economy, we are all aware that the global recession has caused, and continues to cause, seismic shifts in the advertising and marketing industry, precipitating the need for rapid change. One area being impacted by the combined forces of recessionary pressures and technological progression is ...
    Posted to worldview (Weblog) by Nick Allen on 14 Oct 2009

  • #worldview - snapshot of the Indian advertising industry

    India is one of the most important economies in the world. This was true during the boom times, and is even more so now, with the rest of the World mired in the worst recession since 1930. The growth rates that India has experienced in the first half of 2009, during the worst phase of the global slowdown, has led to increasing levels of ...
    Posted to worldview (Weblog) by Nick Allen on 05 Aug 2009

  • #worldview - the pace of change

    The advertising and marketing world is finally starting to get its head around Web 2.0. Apart from a small number of agencies and clients, who embraced change swiftly, and nimbly re-formulated their organisational structures and internal processes, the industry in general has been incredibly slow to adapt. For an industry that prides itself on ...
    Posted to worldview (Weblog) by Nick Allen on 03 Jun 2009

  • #worldview - value exchange

    Continuing on the theme of the evolving value exchange between consumers and brands, I spoke to Marco Rimini, Head of Business Planning at Mindshare Worldwide, to understand more completely how media agencies are adapting to the Web 2.0 world.               He explained to me that they have ...
    Posted to worldview (Weblog) by Nick Allen on 08 May 2009

  • #worldview - technology shift

    I want to focus my first real post on the most important macro trend affecting the industry; one that impacts everything else that I’ll be talking about over the coming months.   That trend is of course technological progression, and ...
    Posted to worldview (Weblog) by Nick Allen on 04 May 2009

  • The #worldview project - an introduction

    One of the great things about redundancy is that it forces you to open your eyes and see more of the world around you. New opportunities present themselves, and silver linings float in on apparently grey storm clouds. The opportunity that I now find myself exploring is that of roving global reporter, travelling around the planet to ...
    Posted to worldview (Weblog) by Nick Allen on 29 Apr 2009

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