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  • Marketing Agencies - Scientists or Artists? By Scott Knox, Managing Director of the MCCA (part 2)

    Why marketing departments need the artists as well as the scientists    The rigour and red tape of the client’s marketing department are suffocating creativity.    Creative teams become more and more frustrated and brands are missing the opportunity to really engage their customers. You only have to look at the rapid rise ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 30 Oct 2009

  • Marketing Agencies - Scientists or Artists? By Scott Knox, Managing Director of the MCCA (part 1)

    We recently ran an event entitled “Marketing Agencies - Scientists or Artists?” which looked at a selection of case studies of brilliant marketing ideas created for top UK brands that were never commissioned, and discussed why these and other projects didn’t see the light of day.      It can be frustrating for an agency ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 28 Oct 2009

  • How creatively uninhibited are you?

    Have you produced a campaign that defies boundaries and illustrates uninhibited and innovative thinking? If the answer’s yes and you think you’re the best, prove it by entering The Best Awards.... Many of you will have seen our call for entries by now, and will perhaps have been a little surprised? Cember Knights of Pulse Group and Hugh ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 11 Sep 2009

  • Aiming for digital excellence not just digital basics

    I absolutely agree with Spencer’s points raised in the previous post on The MCCA blog. Digital Britain didn’t go far enough. Whilst it is clearly important to have a good level of digital coverage across the country, there is also a case to be made for the government to consider the other end of the spectrum – those working on the future of the ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 30 Jun 2009

  • Spencer Gallagher on why Digital Britain didn't do enough to impress

    Spencer Gallagher, MCCA Board member and Managing Director of Bluhalo: Digital Britain was touted as ‘a comprehensive look at the country’s media and communication landscape’, but my impression is that it lacks ambition, and is simply a case of too little, too late. One key focus is to provide universal broadband access with a 2Mb connection ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 26 Jun 2009

  • Lets be realistic not pessimistic

    There’s been a lot of discussion recently about the agencies that are most exposed in the current climate – from Publicis’ relationship with GM to predictions of the “David vs Goliath” variety. Unsurprisingly our members want to know where we stand on this. Do we think medium-sized agencies are particularly vulnerable? Do we think that certain ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 10 Jun 2009

  • Mike Spicer on the lost generations’ impact on your marketing agency

    Mike Spicer, Chairman, The MCCA and Managing Director of EHS Brann: The Charted Institute Personnel and Development (CIPD) put out a report last week which found that the majority of employers are not planning to take any graduates on this year. I find this extremely concerning. From the CIPD’s perspective the report examined the issues ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 01 Jun 2009

  • “This Will Be A Marketing-Led Recovery” Marketing debate in the House of Commons

    Marketing will save us all. There, I’ve said it. I’ve said what we’ve all been skirting around for ages. And why not? Whilst the financial sector crumbles around us, that former stalwart of economic stability, why not suggest that the hellish doom-mongering and endless bemoaning be brought to a close by the marketing industry? We have seen bright ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 05 May 2009

  • Take a stand - Protect your pitches

    I’ve watched over the last few weeks as various high profile people in the PR industry (including PRCA Director, Francis Ingham) have debated the problem of pitch protection in the press. While I applaud them for raising this serious issue, it’s been frustrating to see the lack of coverage on how to address this concern.   Actually the ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 29 Apr 2009

  • Mike Spicer: Why creative industries deserve a pat on the back

    Guest blogger Mike Spicer, Chairman of the MCCA and Group Managing Director of EHS Brann: Over the past few weeks I’ve read a couple of articles that have got me thinking about our industry, and not in a ‘we’re all doomed’ way either.  The first was The Sunday Times Top 100, and the second was Claire Billing’s recent article in the Media ...
    Posted to The MCCA Blog (Weblog) by Scott Knox on 17 Apr 2009

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