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  • Affiliates Reap the Rewards as Voucher Code Usage Surges

    An interesting week for the world of voucher codes it seems. Fresh from reading a piece in the Sunday Times about Mark Pearson over the weekend, a 28 year old who has built a £30m Fortune from Affiliate Marketing.  I read with interest some fascinating facts and figures about voucher code usage from Hitwise. This surge in voucher code usage ...
    Posted to Woody's Wise Words (Weblog) by Matthew Wood on 19 Aug 2009

  • RE: Branded discount vouchers on the rise for bargain-hunting consumers

    Certainly a shift in consumer activity and thinking - especially the move from shopping comparison sites which many astute surfers are realising are not all that unbiased after all. I agree with the statement that the voucher code world has been a little murky but this is improving all the time with initiatives from the IAB affiliate council and ...
    Posted to Comments on Articles (Forum) by Matthew Wood on 19 Aug 2009

  • Transparency of Affiliate Marketing

    Your Affiliate Marketing programme may be up and running, with a whole army of eager media owners applying to join in. So that’s good news, right?  Well yes. But, what you must consider is that Affiliate Marketing never has, or will be, an out-of-the-box solution to driving sales or leads for your business.  In fact, what it can be, by ...
    Posted to Woody's Wise Words (Weblog) by Matthew Wood on 21 Apr 2009

  • Woody's Wise Words

    I'm flattered that Gareth & the team believe I can knowledgeably blog about the affiliate scene. With the ongoing success of the affiliates4u community, a4uexpo London and now our first-ever pan-european event a4uexpo Europe, I certainly feel as though I'm in the thick of most of the happenings in the channel.  But as much as ...
    Posted to Woody's Wise Words (Weblog) by Matthew Wood on 01 Apr 2009

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